Tom H. C. Anderson - Next Gen Market Research

Today I have the pleasure of interviewing a good friend and fellow Next Gen market Research entrepreneur Kristin Luck.
Many of you who attend the research industry conferences will already know her well. Kristin is President at Decipher, a firm I’ve had the pleasure of working with on a few recent occasions. Prior to Decipher Kristin [...]

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A talk with BAQMaR’s Tom De Ruyck

After the annual BAQMaR conference I asked my friend Tom De Ruyck, who is a co-founder of the organization and serves as its President, a few questions about BAQMaR and his thoughts on Next Gen Market Research. Tom is also Head of Research Communities at Belgian research firm InSites [...]

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Text Analytics - Where are we headed and where are we now?
I was recently asked to write an article on Text Analytics for the American Marketing Association’s Marketing Research Magazine. It’s in the current issue and I got the OK to post it here as well for those of you who aren’t AMA members (simply [...]

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Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Next Gen Market Research networking group (NGMR) today announced that it has officially joined the ranks of other research industry trade organizations such as the American Marketing Association (AMA), Advertising Research Federation (ARF), Marketing Research Association (MRA), Society for Competitive Intelligence Professionals (SCIP), Council of American Survey Research Organizations (CASRO), European Marketing Research Organization (ESOMAR), [...]

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AMA Award Interview -Leadership, Marketing and the Future of Market Research

After being named to the AMA’s (American Marketing Association) Inaugural 4 under 40, each of the winners were interviewed for Marketing News Magazine. I’ve been a bit remiss in my promise to post the interview here on the blog. I thought the questions were rather [...]

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BAQMaR President Joins Foundation for Transparency in Offshoring Board of Advisors

I’m writing briefly today to welcome our newest member, Tom De Ruyck, to the FTO (Foundation for Transparency in Offshoring) Board of Advisors. Tom is President of the European market research association BAQMaR, and also serves as an account executive at Insites Consulting.
A frequent speaker [...]

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Celebrating Midsummer, Anniversaries & Research Industry Awards!
Summer is in full swing, and I would like to take this opportunity to wish everyone a very Happy Midsummer 2010!

This year’s holiday is particularly special for me because it marks the fifth anniversary of Anderson Analytics. Thank you to all of our friends and clients for your support [...]

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