Tom H. C. Anderson - Next Gen Market Research

2nd Annual Conference January 18-19 Milan, Italy
The Merlien Institute programme committee for Qualitative Online 360 is currently looking for abstract submissions for our January 2012 conference to be submitted by no later than October 18.
For those of you not aware of Merelien Institute, I accepted an invitation to join their board of advisors in 2010 [...]

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Call for speakers, Sentiment Analysis research colloquium, Nov 8
The Sentiment Analysis Symposium has added a half-day sentiment analysis research session, Tuesday November 8, 2011 in San Francisco, preceding the November 9, applications-focused symposium.
The program committee is currently looking for presentation submissions through September 23.
Both academic and industry researchers are invited to propose a talk.
Presentations should [...]

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Call for Innovation in Market Research Nominations
I’m blogging today to announce the call for nominations of the EXPLOR Innovation in Research, and the NGMR Disruptive Innovation Awards.
Past Winners and Finalists Include,
Companies: 3M Corporation, LinkedIn, Facebook, Microsoft and McDonald’s
Agencies: Communispace, Nielsen Media Research, iModerate and RapLeaf
Individuals: AJ Johnson of IPSOS and Sean Conry of [...]

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Get a LinkedIn Profile!
Though we often do hire, especially graduate students, regardless of whether or not they have any real world working experience they usually come to us via a word of mouth referral.
Of course quite frequently we do also get emails sent to the ‘careers’ email at Anderson Analytics even though they are not [...]

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Thoughts from Yale SOM Customer Insights Conference - Three Types of Presentations
The Yale School of Management Customer Insights Conference met and exceeded my expectations. Presentations from top business faculty from schools including MIT, Stanford, Columbia, Wharton, Emory presented alongside commercial presentations from firms such as McKinsey, Colgate Palmolive, TIAA-CREF and HP etc. Academic presentation were [...]

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Yale SOM Customer Insights Conference 2011
I’ve started choosing which business conferences invitations to accept a lot more carefully, and plan to attend far fewer directly related to market research in the coming year. One new conference I was just invited to which I’m gladly making an exception for is the Yale School of Management’s, Center [...]

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OK, today I’m releasing the final and most awaited GenX2Z Top-10 List - the favorite video game list! We have more lists, but saving some for when our 10′/11′ GenX2Z College Trends report comes out next month.

As guys are still into gaming more than girls, we’ve split the list by gender. Guitar Hero, the trend [...]

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If you’re still scrambling to find that perfect gift for that special teen/twenty something in your life and are starting to consider gift certificates, clothing stores are a popular choice. Here are current favorite clothing brands among this demographic.

American Eagle remains in first place, same as this time last year. However last years’ second place [...]

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Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.

One thing is clear, I have to see Inception!

Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m [...]

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As I posted favorite books among US college students yesterday, I thought I’d continue with magazines today. Gender differences in magazine readership are huge, so I’m just going to post separate rankings for the guys and the girls, ladies first.

Cosmo and Seventeen remain firmly in first and second place, the same as last year.

For men [...]

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I’m continuing the series today that I started on Saturday showing some of the trends from our ‘GenX2Z’ tracking among US college students. Yesterday I listed top musical artists, today I have results to the question “What’s a really good book you recently read?”. First, results now vs. this time last year.

The Harry Potter series has been [...]

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