Tom H. C. Anderson - Next Gen Market Research

This Thursday I look forward to delivering the Key Note at The BAQMaR 2009 Conference in Belgium. The event will take place at the Ghent Marriott.
The 2009 BAQMaR Conference is an annual event that brings together industry executives in the field of quantitative (i.e. traditional marketing research and data mining) and qualitative marketing research. The [...]

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Earlier this week I spoke to two graduate level classes in public relations at Iona College. The students were wonderful and had some great questions after my talk.
One thing I thought was a bit unusual was that 90% of the students were women. The professor told me that this ratio isn’t all that uncommon in [...]

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What Can be Learned From Netflix Crowd Sourcing Experiment?

Monday Belkor’s Pragmatic Chaos was awarded the $1,000,000 Netflix prize after a 3 year global competition to improve Netflix’s movie picking model. Interestingly, team Belkor led by AT&T Research engineers, in the end was actually a merger of three previously separate teams from the US, Austria, Canada [...]

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[Rant Warning]
A BusinessWeek article very originally [sarcasm] entitled “Using Market Research in a Recession” by Harvard’s John Quelch published this Tuesday, outlines seven steps for CMOs who want to minimize the impact of reduced consumer spending. It seems very popular on Twitter and is now also being discussed in the LinkedIn group I moderate called [...]

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If you are a fellow University of Connecticut Alumni I would appreciate your support.
Last year I was asked to join the University of Connecticut Alumni Association Marketing Committee. I have also been asked to run for in the upcoming Board of Directors election which I understand is rather competitive.

Ballots will be included with the Spring [...]

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Obama Address = Promising Times For College Marketers
Anderson Analytics GenX2X study had identified CollegeHumor.com as one of the top-ten websites among college students two years ago. Interesting to see how content sites like these will perform against CGM type of sites (Facebook, MySpace, Live Journal etc.) in the future. Would be nice to see some [...]

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An interview with OMG? Lia!, a Gen Y blogger, college student, and business woman 
 

In my post the other day I wrote about how Generation Y is embracing not only Social network Services (SNS) but all sorts of Consumer Generated Media (CGM) even blogging, which isn’t exactly a ‘new’ technology. In Anderson Analytics’ 2009 GenX2Z/US College [...]

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Anderson Analytics’ GenX2Z releases partial findings from 2009 US College Student Report. The longitudinal study tracks college students attitudes and behaviors since 2005. This years special focus is social media including blogs, and Social Network Services (SNS) including Facebook, MySpace and LinkedIn.
This week we released partial findings from our 2009 US College Student Report. The [...]

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Tom H. C. Anderson Speaks with Innovation Guru, Alf Rehn

Innovation Guru
Alf Rehn
 
Today I’m speaking with Marketing and Innovation Guru Alf Rehn. Alf is one of Finland’s foremost business thinkers and we recently met at the Swedish Marketing Federation’s “Trends Day” where we both spoke about new ways to succeed in a consumer controlled environment. Alf [...]

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Scandinavian Brand and Product Innovation… and tips for marketing to the Swedish melting pot
 
I had the pleasure of attending and speaking at Tendensdagen (Tendency/Trends Day) yesterday in Stockholm. It’s the largest marketing conference in Sweden with over 600 in attendance. There were several interesting speakers, and I may interview a couple of them here in the [...]

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