Tom H. C. Anderson - More Than Market Research

Anderson Analytics’ Tom H. C. Anderson to speak on text analytics in market research and competitive intelligence at University of Connecticut, Stamford July 9th

For those back from their 4th of July vacations and interested in how to apply text mining in market research and competitive intelligence, I’ve been invited to speak at the University of Connecticut, Stamford by […]

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My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far. 
“Some of the interesting sessions yesterday included, Vicki Morwitz from […]

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KDnuggets Data Mining Guru Gregory Piatetsky-Shapiro and Tom H. C. Anderson
Business Guru Round Table Discussion #3 
(Discussion #1, #2)
 
Dr. Gregory Piatetsky-Shapiro
KDNuggets - Data Mining Guru
If you’ve been working with data mining, knowledge discovery, bioinformatics, or business analytics, for the past few years then you are also likely to be familiar with Gregory. The word Data Mining and […]

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A Candid Review of Marketing and Market Research Associations:
Which Marketing and Market Research Associations & Professional Organizations are a good value for the money?
I’ve joined several over the years, but will list just a few of the ones that are more common for our industry. Here’s my list rank ordered from favorite to least favorite:
1. […]

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Market Researchers, Who are We? 
What kind of people go into the market research? How are we different from those in other areas? Can anyone suggest a link to demographic/psychographic differences? I suppose a Quirks or Marketing News or American Demographics advertising/media kit may have some of this info. I will look into it and report […]

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A lot of us marketers are trying to better understand Social Network Services (SNS) such as Myspace, Facebook and Linkedin. Anderson Analytics has done some initial work surveying youth about this in our GenX2Z surveys and have noted some interesting trends. I don’t claim to definitively know yet exactly how SNS can best be leveraged […]

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In this weeks Advertising Age magazine Jack Trout published an article we had spoken about a few weeks ago. The article compares statistics from Business Week on the average tenure of C-Level Executives with statistics from this years Anderson Analytics - MENG ‘Marketing Trends’ study showing a ranking of important issues of marketing executives. CMO’s […]

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This week I received a couple of newly published marketing text books in the mail. From time to time Anderson Analytics has contributed various material on both new research techniques and case studies. 
 
One of the text books, Business Research Methods 10e by Donald R Cooper and Pamela S Schindler, McGraw-Hill © 2008 is part of […]

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