Tom H. C. Anderson - Next Gen Market Research

Passing the Research Baton to the Consumer
When I saw the new Tempur-Pedic commercial on TV just now I thought it was fantastic. From Anderson Analytics’ research on social media I know that today’s consumers get their product info from social media. Discussion boards and social networks are valued even more than friend and family opinions.
 
Enter [...]

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Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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Social Network Marketing - Just Do It!
I know I’ve been saying that corporations should not over think Social Media Marketing and Just Do It! Still I was a bit surprised today to see how prominent Twitter is on the Danbury Fair Mall’s Website.

The site has a large flash component which is rotating between 4 or [...]

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Social Media Marketing Must Contain Value

Today I’m talking to Technology, Media & Entertainment Consultant and Host of MediaBytes, Shelly Palmer. I became aware of Shelly after one of our studies was covered in his Media Bytes Vlog. His use of video as a marketing and communications tool is second only to his ability to leverage [...]

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On Social Media Your Brand Must be Hot Pink/Orange

This Memorial Day weekend, I was up at Lime Rock Race Way. One of the things that caught my eye was the Marlboro sponsored cars which were orange and/or hot pink instead of their trademark red. As the technology of TV cameras changed, the actual [...]

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