I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would […]
Entries Tagged as 'Promotion'
Gay Vodka?
June 29th, 2008 · 5 Comments
Tags: Advertising · Branding · Marketing · Packaging · Promotion · Segmentation
Edsel Turns 50! (Understanding the Customer)
June 9th, 2008 · 2 Comments
50 Years after the Edsel, marketers still often fail to understand the customer
My recent post about the lack of quality/service and dismissal of my complaint at the local BMW dealership seemed to draw a lot of attention. Unfortunately I think it’s easy even for us in the marketing profession to forget to listen to our […]
Tags: Anderson Analytics · CRM · Customer Satisfaction · Market Research · Marketing · PR · Price · Promotion · Tom H. C. Anderson · quality
Interesting, More Effective and Creative Use of Coupon Promotion
May 16th, 2008 · 2 Comments
Coupons are an important part of the marketing mix for many CPG companies. Lately though, like with most advertising, this marketing tool also gets lost in the noise. It seems they target a certain type of customer giving them a discount with little benefit elsewhere.
Yesterday we had lunch at California Pizza Kitchen and they did […]
Tags: Advertising · Marketing · Promotion · Tom H. C. Anderson