Tom H. C. Anderson - Next Gen Market Research™

Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

[Read more →]

Sometimes arguments for a proposed change are much too weak for too many. Who actually benefits?
Eli Goldratt, the father of process improvement, whom I’ve interviewed here on the blog just shared the video below.

Eli doesn’t believe all change and cost cutting measures are good, especially not for Market Research. If it truly makes sense, it [...]

[Read more →]

Next Gen Market Research (NGMR) “Make Research Meme-ingful” Contest

Attention all Next Generation Market Researchers: here’s your chance to prove that researchers can be just as creative, witty and new media-savvy as our marketing, advertising, and PR counterparts - while also making a statement about an important research industry cause or issue by producing viral content.
Next [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss globalization and the world economy

Thursday Eli Goldratt and I spoke a bit about offshoring, and yesterday we spoke about analytical thinking, today we move on to discuss the recent recession (assuming that there was a recession), and more importantly what is to come. What does globalization [...]

[Read more →]

Tom H. C. Anderson and Management Guru Eli Goldratt discuss Cause and Effect Analysis (Post 3 of 5)

We left off yesterday discussing offshoring market research and how companies may not be analyzing the market research business processes, challenges and opportunities properly. Today Eli and I discuss a bit about quantitative VS. qualitative research, and more [...]

[Read more →]

In the Next Gen Market Research (NGMR) group on LinkedIn yesterday there was an interesting post on one of the always popular board topics (online sample quality) under the thread “How can we get online sample vendors to shape-up?”. One of our supplier side NGMR members mentioned that they had recently caught a survey ‘cheater’ [...]

[Read more →]

Web scraping av sociala medier för marknadsundersökningar med Tom H. C. Anderson (Sveriges Marknadsundersökare - SÖK)

Tid: Jun 02, 10:00 - 12:00
Plats: City Conference Center, Drottninggatan 71 B, Stockholm
I de sociala medierna läggs tonvis av information ut och en hel del av den rör varumärken och tjänster som vi är intresserade av i marknadsundersökningssammanhang. Att skrapa rent [...]

[Read more →]