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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

1st NGMR Internet Meme Contest - Follow Up

June 10th, 2010 · 2 Comments

NGMR Internet Meme Update & Example

We’ve already received hundreds of visits and TWO submissions within just a couple of days of making the NGMR Meme Contest announcement! That’s really exciting!

I’ve received some questions about when and how often we plan to post the memes we receive. Ideally, we would like to update once a week, but this also depends on the volume of entries received. This contest is an experiment, and I expect that we’ll have fluctuations in volume of submissions along the way. Perhaps a half dozen as a rule of thumb for now.

That said, I think some of you are a bit unsure of what a Meme is, so I thought I would give a quick example or two. These won’t be in the competition (though you are free to appropriate the idea if you like). I simply want to show that you don’t have to have video editing experience to participate. I thought of these two ideas while driving into the office this morning, and it took just a few minutes to get them put together when I got in.

Both of these examples take inspiration from the ‘Motivational’ (or De-Motivational) Poster Meme genre. The NGMR Contents is in no means limited to this type of Meme.

I’m not sure how good or bad they are, or how many will ‘get’ them. What do you think? Efficacy of a Meme is based partly on uptake and not just how many places they get posted or mentioned, but also whether or not they inspire others. Therefore, if submitting a Meme such as the ones above, it may be helpful if you also make a template available to make it easier for others to appropriate and change your meme. While these later improved versions may actually be better than yours, we are keeping track of who’s are submitted first. And I think judges will take into consideration the fact that a certain meme may have been the inspiration for many like it.

So here you go, feel free to improve on the above concepts using the templates below.

I happened to came across a meme like these on MR HereticsMarket Research Death Watch” blog the other day here.

This looks like to me like the start of a potentially excellent meme, “You Killed Market Research”. MR Heretic seems to have perhaps inadvertently given several example titles/ideas. I’m sure you could think up your own titles, and possibly also improve on his/her image?

Hope you don’t mind me using you as an example MR Heretic. Of course feel free to join the contest if you like. :)

Good Luck Everyone. And by the way, you can submit more than one meme!

@TomHCAnderson

PS.

Just as in the NGMR Forum, explicit selling under the guise of a meme will not be permitted. i.e. pointing out an issue in a meme and then explaining how your company has the solution in the meme. So please don’t send us your ads.

Whether or not memes are being used to sell is a subjective matter and will be determined at the discretion of NGMR.

[Post to Twitter] 

Tags: Advertising · Awards · CASRO · Foundation for Transparency in Offshoring · Market Research · Marketing · Marketing research · NGMR · NGMR Meme Contest · Off-Shoring · Offshoring Transparency · PR · Social Media · WOM · meme · next gen market research · offshoring

2 responses so far ↓

  • 1 fatin khwarizmi // Jun 10, 2010 at 5:39 pm

    Excellent idea ! i think so many will get profit on it , good luck ;)

  • 2 MR Heretic Explained // Jan 28, 2011 at 10:04 am

    [...] not to enjoy reading MR Heretic’s sharp and witty posts, often containing very visually apt meme like images, on the Market Research Death Watch blog. While speaking anonymously, @MRHeretic does so [...]

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