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Entries Tagged as 'Positioning'

Forget Word Clouds, Celebrity Clouds

October 27th, 2012 · 15 Comments

Guess the difference between these two ‘Celebrity Clouds’?

Most of you know how I feel about word clouds. I’ve called them the slow cousin of text analytics, and think if you must use them, at least why not get a little creative and make a collage instead.
I’ll mention word clouds a bit more next week.
In the [...]

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Tags: Marketing research · Positioning · Text Analytics · Uncategorized · Visualization

Top 15 Most Innovative Research Firms

March 15th, 2012 · 4 Comments

What is your research type?
Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...]

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Tags: Anderson Analytics · Awards · GRIT · Graphs · Greenbook · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Positioning · Qualitative · Quantitative · Text Analytics · Uncategorized · innovation · next gen market research

IKEA Responds

February 20th, 2012 · 17 Comments

IKEA Responds to the #IKEAfoodFAIL Post

[IKEA has just sent a second response to yesterday's blog post as well as an answer to my subsequent request to clarify an article in Swedish business paper SvD, which stated that IKEA was planning to reverse the decision to carry only IKEA branded food. Their verbatim explanation below.]
Hello Tom,
Thank [...]

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Tags: Branding · IKEA · Loyalty Marketing · Marketing · Positioning · Social Analytics · Social Media · Sverige · Text Analytics · Uncategorized · social-media analytics · sweden

IKEA Food Fail

February 18th, 2012 · 35 Comments

Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)

In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]

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Tags: Anderson Analytics · Branding · Customer Satisfaction · Datamining · IKEA · Loyalty Marketing · Market Research · Marketing · Marketing research · Odin Text · OdinText · Positioning · Retail · Segmentation · Sentiment Analysis · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Twitter · global market research · sweden · text mining

Politics, Market Research and Social Media

September 13th, 2011 · 4 Comments

Almost 1 year before the 2012 election, politicians are seeking ways to better connect and influence voters

Next Gen Market Researchers crossing the research only boundary into strategic action…
With November 11th around the corner, and the 2012 election just a year away, those interested in the intersection of research, social media and politics should find today’s [...]

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Tags: Influence · Interview · MRIA · Market Research · Marketing · Marketing research · Politics · Positioning · Segmentation · Sentiment · Social Media · Social networks · Strategy · Text Analytics · Twitter · facebook · klout · tomhcanderson