Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'Positioning'

Forget Word Clouds, Celebrity Clouds

October 27th, 2012 · 15 Comments

Guess the difference between these two ‘Celebrity Clouds’?

Most of you know how I feel about word clouds. I’ve called them the slow cousin of text analytics, and think if you must use them, at least why not get a little creative and make a collage instead.
I’ll mention word clouds a bit more next week.
In the [...]

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Tags: Marketing research · Positioning · Text Analytics · Uncategorized · Visualization

Top 15 Most Innovative Research Firms

March 15th, 2012 · 4 Comments

What is your research type?
Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...]

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Tags: Anderson Analytics · Awards · GRIT · Graphs · Greenbook · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Positioning · Qualitative · Quantitative · Text Analytics · Uncategorized · innovation · next gen market research

IKEA Responds

February 20th, 2012 · 17 Comments

IKEA Responds to the #IKEAfoodFAIL Post

[IKEA has just sent a second response to yesterday's blog post as well as an answer to my subsequent request to clarify an article in Swedish business paper SvD, which stated that IKEA was planning to reverse the decision to carry only IKEA branded food. Their verbatim explanation below.]
Hello Tom,
Thank [...]

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Tags: Branding · IKEA · Loyalty Marketing · Marketing · Positioning · Social Analytics · Social Media · Sverige · Text Analytics · Uncategorized · social-media analytics · sweden