Tom H. C. Anderson - Next Gen Market Research

Today’s data table from the Next Gen Market Research Trends Survey being released this Thursday, with over 855 market researchers responding, is below. I think we all know market researchers like to read. Well here are the top 13 business books:

Good to Great

The Tipping Point

Blink

Blue Ocean Strategy

Outliers

Who Moved My Cheese

The 7 Habits of [...]

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Are logo changes like that of Kraft a good ROI?
 

There was a lot of talk yesterday about the new Kraft Logo. I happened to mention it to John Ferris of Kern Design Group, the firm responsible for the Anderson Analytics logo. “In brief, it is pretty horrible” he said and directed me to UnderConsideration, an [...]

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Today I’m hosting another marketing guru round-table discussion. Al Ries is a real Marketing, Advertising, and PR Guru. Currently he is co-founder and chairman of Ries & Ries with his partner and daughter, Laura Ries who I interviewed last April.
Along with Jack Trout (see March 8th Post), Ries coined the term “positioning“, as related to the field [...]

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Tom H. C. Anderson Speaks with Innovation Guru, Alf Rehn

Innovation Guru
Alf Rehn
 
Today I’m speaking with Marketing and Innovation Guru Alf Rehn. Alf is one of Finland’s foremost business thinkers and we recently met at the Swedish Marketing Federation’s “Trends Day” where we both spoke about new ways to succeed in a consumer controlled environment. Alf [...]

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