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Entries Tagged as 'Visualization'

Forget Word Clouds, Celebrity Clouds

October 27th, 2012 · 15 Comments

Guess the difference between these two ‘Celebrity Clouds’?

Most of you know how I feel about word clouds. I’ve called them the slow cousin of text analytics, and think if you must use them, at least why not get a little creative and make a collage instead.
I’ll mention word clouds a bit more next week.
In the [...]

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Tags: Marketing research · Positioning · Text Analytics · Uncategorized · Visualization

Beyond Text Analytics to Image and Video Mining

November 21st, 2011 · 5 Comments

New App Useful for Marketing Research - PhotoSynth’s may be worth more than a thousand words
I’ve been playing with a new iPhone app by Microsoft called PhotoSynth for the last few months. I often see researchers online mention new apps and how they may be useful for marketing research, but more often than not these [...]

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Tags: Anderson Analytics · Ethnography · Market Research · Marketing research · Text Analytics · Tom H. C. Anderson · Uncategorized · Visualization · text mining · tomhcanderson