Tom H. C. Anderson - Next Gen Market Research™

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Entries Tagged as 'Visualization'

How The Experts Select Analytics Software

May 19th, 2014 · No Comments

I asked our client side data scientists about unstructured data and text analytics.

Today I ask them their thoughts on how they select analytics software whether for structured or unstructured data, and how they think about costs.

I’ve written before about the idea of “free software”…

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Tags: Analytics · Conferences · Software · Text Analysis · Text Analytics · Useful Business Analytics Summit · Visualization

Forget Word Clouds, Celebrity Clouds

October 27th, 2012 · 15 Comments

Guess the difference between these two ‘Celebrity Clouds’?

Most of you know how I feel about word clouds. I’ve called them the slow cousin of text analytics, and think if you must use them, at least why not get a little creative and make a collage instead.
I’ll mention word clouds a bit more next week.
In the [...]

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Tags: Marketing research · Positioning · Text Analytics · Uncategorized · Visualization

Beyond Text Analytics to Image and Video Mining

November 21st, 2011 · 5 Comments

New App Useful for Marketing Research - PhotoSynth’s may be worth more than a thousand words
I’ve been playing with a new iPhone app by Microsoft called PhotoSynth for the last few months. I often see researchers online mention new apps and how they may be useful for marketing research, but more often than not these [...]

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Tags: Anderson Analytics · Ethnography · Market Research · Marketing research · Text Analytics · Tom H. C. Anderson · Uncategorized · Visualization · text mining · tomhcanderson