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More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

Forget Word Clouds, Celebrity Clouds

October 27th, 2012 · 15 Comments

Guess the difference between these two ‘Celebrity Clouds’?

Most of you know how I feel about word clouds. I’ve called them the slow cousin of text analytics, and think if you must use them, at least why not get a little creative and make a collage instead.

I’ll mention word clouds a bit more next week.

In the mean time, can anyone take a guess at what makes these two “Celebrity Clouds” unique?

@TomHCAnderson
@OdinText

[Post to Twitter] 

Tags: Marketing research · Positioning · Text Analytics · Uncategorized · Visualization

15 responses so far ↓

  • 1 Shaili Bhatt // Oct 27, 2012 at 7:43 pm

    Just a guess: The first set of celebrities are Democrats who support President Obama, and the second set of celebrities are Republicans who support Gov. Romney.

    I like to use celebrities in qualitative projective activities (e.g., brand personification), and I also prefer collages over clouds.

  • 2 Tom H C Anderson // Oct 27, 2012 at 9:19 pm

    I won’t post guesses right away, but wait till early next week so that people’s guesses won’t influence each other.

    While technically there is no wrong answer here, and the two sets may give you different ideas/thoughts all which I’d be very interested in, technically there is also only 1 correct answer in this case.

    I’ll be very impressed with whomever gets the closest/exact answer first ;)

  • 3 Jeff Gartner // Oct 28, 2012 at 9:14 am

    The first celebrity cloud is Obama supporters, while the second celebrity cloud is Romney supporters.

  • 4 Susan Korbel // Oct 28, 2012 at 1:40 pm

    Easy - Dems (top) and Republicans (bottom)

  • 5 Gregory Piatetsky // Oct 28, 2012 at 5:17 pm

    I recognize only some faces, but are they democrats vs republican celebrities?

  • 6 Wyn F // Oct 28, 2012 at 6:18 pm

    Top is A list, Bottom is B list

  • 7 Bill Dalbec // Oct 28, 2012 at 7:51 pm

    The top is a collage of know liberals/Democrats in Hollywood and the bottom is know Republicans/conservatives.

  • 8 Lindsay Sydenham // Oct 28, 2012 at 11:26 pm

    Love this! The first cloud represents a handful of celebrity Democrats and the second cloud represents a handful of celebrity Republicans.

  • 9 celeste roberts // Oct 29, 2012 at 9:59 am

    democrats vs. republicans? Fun idea… are you suggesting using a variety of celeb pics in a projective/identity exercise and then including them as stimuli/graphics within the report to bring that to life? We do that sometimes, but I bet you have some even cooler ways to build on this idea…

  • 10 Patrick Furey // Oct 29, 2012 at 11:34 am

    Right vs Left

  • 11 Leda // Oct 30, 2012 at 12:03 am

    Dems vs Reps?

  • 12 KM Eaton // Oct 30, 2012 at 5:47 am

    Top cloud is Democratic supporters and bottom cloud is Republican supporters

  • 13 Amy Freeman // Oct 30, 2012 at 10:24 am

    Bottom picture is all tough guys, top seems friendlier and a little younger

  • 14 Tom H C Anderson // Oct 30, 2012 at 10:31 am

    Shaili, yes you are right are Reps and Dems, however Jeff was first to be most right.

    The top are some of the celebrities who have given to Obama campaign, bottom have given to Romney campaign. If you’re interested there’s a more complete list here:

    http://en.wikipedia.org/wiki/List_of_Barack_Obama_presidential_campaign_endorsements,_2012

    And here:

    http://en.wikipedia.org/wiki/List_of_Mitt_Romney_presidential_campaign_endorsements,_2012

  • 15 Tom H C Anderson // Oct 31, 2012 at 9:58 am

    My point RE word clouds and marketing research is simply that whenever we’re tempted to use a word cloud rather than an OdinText visualization in market research report output we’ve found that a picture collage rather than a word cloud is more powerful. Why not give it a try. ;)

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