Tom H. C. Anderson - Next Gen Market Research™

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Text Analytics Cartoon

July 30th, 2014 · 1 Comment

Business School Rule #1 - Buzz Words

It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you like it?

@TomHCAnderson

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ 1 CommentTags: Analytics · Cartoon · Text Analysis · Text Analytics · Text Analytics Software · Uncategorized · text mining

New Disney Next Generation Text Analytics Case Study

July 24th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]

An American Marketing Association case study on text analytics

Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case study in the next issue of Marketing Insights. For a sneak peak at this interesting case study check out the AMA TV video below.

For clients who are not AMA Members or do not get the Marketing Insights Magazine and would like a copy just let us know and we’ll try to get you one as soon as the AMA makes it available:

Request other OdinText information or a demo here.

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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Celebrating The Best in Marketing Research

July 18th, 2014 · No Comments

Fifth Year of the NGMR Awards

Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.

This is the 5th year of the NGMR Awards and today we’re sharing two short interviews with the 2013 and 2012 winners below.

It’s never too early to submit your nominations. If the committee needs additional information to make a decision we will reach back out to you, so we encourage you to make your submissions well before the deadline.

Good Luck!

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→ No CommentsTags: Award · Awards · Best Marketing Research · EXPLOR · EXPLOR Award · Interview · Market Research · Marketing Research Awards · Marketing research · NGMR Award · TMRE · TMRE Award · The Market Research Event · innovation

Call for 2014 NGMR Award Nominations

July 11th, 2014 · 2 Comments

2014 NGMR Awards

The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 8, 2014 and must include two to three paragraphs (no more than one page) of supporting information as well as nominee bio and/or company background. Additionally, on no more than one page, if necessary, you may also attach separately up to two supporting charts/images or videos.

The award will recognize companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation - technological, methodological or otherwise - to drive research industry progress.
CONTACT INFORMATION

Nominee Name ______________________________
Nominee Title _______________________________
Nominee Firm/Institution_____________________

Email_______________________________________
Phone ______________________________________
Address_____________________________________

SUBMISSION INFORMATION

Brief Description of work to be considered:

Please provide a brief argument for one or more of the following three award considerations:

§  How has this work/individual demonstrated a disposition toward disruptive innovation?

§  How has this work/individual demonstrated leadership in responsible adoption of new techniques?

§  How has this work/individual demonstrated creativity, passion or expertise in technology, in regard to data and analytic insight solutions

Brief Bio of Nominee

Thank you and good luck!

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→ 2 CommentsTags: Awards · EXPLOR · Market Research · Marketing research · NGMR · NGMR Award · TMRE · The Market Research Event · Top Market Research · innovation · next gen market research

Next Gen Market Research Inspires Book

July 9th, 2014 · No Comments

Next Gen Market Research VS. Pop Market Research

From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience

You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they have projected that image in the media. The term is also often used to describe psychological concepts that are oversimplified or unproven.

Thanks in part to low barriers of entry and ease of access to media, especially social media, and the unbounded glorification of any innovation (without subjective criticism), in recent years we seem to have the emergence of the “Pop Market Researcher” and even “Pop Research Firm”.

As a result many new approaches, especially in the areas of social media monitoring as well as neuro-marketing are getting lots of air play, with little to no attention to the detail. Surprisingly perhaps, academic degrees and other accolades are in fact no marker as to whether or not a Pop Researcher is practicing more sound and traditional based consumer insights or the popular research for which the main intention more often are PR worthy sound bites. In fact, many of those practicing Pop Market Research work for mid to larger firms, have written books, and/or often have advanced degrees. Some even have quite impressive training and rather interesting ideas, but very little to no real experience in applied marketing. Marketing Research as the term applies, really does require an expertise in both of the areas represented in the term.

In 2007 the Next Gen Market Research (NGMR) blog as well as the community on LinkedIn was in fact founded for the very reason of advancing much needed data analysis techniques (especially data and text mining) in market research WHILE making sure they met with the rigorous methodological considerations (both tacit and explicit), which our industry was known for.

This is why at the Insights Innovation Exchange (IIEX) in Atlanta last month I was both humbled and very pleased to find out that NGMR had inspired a book on this very subject. Written by Paul Conner, “The AIM Process ” is a systematic stepwise procedure for improving the actionability of marketing research. The diagram from the book pictured below highlights exactly one of the main problems I see with the Pop Market Research we see all too often today.

Thank you Paul for helping to bring the importance of prober consumer insights methodology to the forefront again.

@TomHCAnderson

[Pictured below, Paul and I at the conference in Atlanta and my signed copy with a nod to NGMR]

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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Text Analytics and Insight Innovation

June 26th, 2014 · No Comments

[Reposted from OdinText Text Analytics Blog]

What’s Next for Text Analytics and Marketing Research?

Last week at Insight Innovation Exchange in Atlanta, Ben Smithee CEO of Spych Market Analytics interviewed Anderson Analytics – OdinText founder Tom H. C. Anderson on the status of text analytics and next generation market research in general.

TextAnalyticsIEIXTomHCAndersonOdinTextinterview

Check back again soon as we post the video from “The Great Methodology Debate” at IIEX.

[Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of patented Next Generation Text Analytics™ software platform OdinText. For more information and to inquire about software licensing visit ODINTEXT INFO REQUEST]

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→ No CommentsTags: IIEX · Innovation in Text Analytics · Text Analysis · Text Analytics · Text Analytics Software · text mining