Who is IBM Fooling?
No, I’m not talking about their trite Watson publicity stunt this time, I’m talking about a social media fail. I think IBM’s lack of understanding around social media today is one of several reasons why we joke that the company has turned into a retirement home for octogenarian IT hacks, best suited to offshoring their clients IT help desk. If you’ve ever received IBM tech support, you’ll no doubt question their capability even in this area.
What am I talking about today? The invitation which I and 200 other “select” Big Data Influencers just received:
You are one of approximately 200 individuals that IBM has identified as a critical market thought leader on the topic of Big Data & Analytics. As such, IBM would like to extend an invitation to our exclusive IBM Big Data & Analytics Digital VIP group.
As one of the carefully selected group members, you’ll have exclusive access to information, announcements, virtual briefings and IBM subject matter experts prior to the general public. Invitations will also be extended to certain group members to attend in-person events as an IBM VIP, entitling you to enhanced access onsite.
IBM has carefully screened the big data and analytics landscape and selected the most eminent thought leaders. As part of this group, you’ll have the opportunity to connect and network with top market thinkers and discuss this burgeoning topic.
Due to the sensitive nature of the material and access being extended to group members, we must ask that you please download, digitally sign and upload a signed copy of IBM’s Non-Disclosure Agreement. This can be found on the IBM Big Data & Analytics Hub Digital VIPs page at http://www.ibmbigdatahub.com/vipibmbdah
Once we’ve received your signed NDA, we’ll extend an invitation to you for the group.
We look forward to the great conversations and exchanges to come!
The Link brings you to this page below on IBM’s site where they actually expect you to download their NDA in PDF form without capability of markup.
Don’t get me wrong, I sign Mutual-NDA’s every day with clients and potential clients and partners. But only after we have established a common interest and purpose.
But why would anyone worth their salt working in an innovative field like Big Data Analytics want to enter into an NDA crafted to protect IBM’s interest, with no clear benefits to yourself? Moreover, the idea defeats the whole purpose of Social Media!
It certainly helps one understand why no bright young developer in their right mind would choose to go to work for “Big Blue”.
IBM, it’s not a good way to do business, it’s not polite, and it certainly isn’t the way to do social media. Best of luck with building your group of mediocrity!