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AMA Analytics With a Purpose

February 25th, 2014 · No Comments

[Re-posted from OdinText.com Blog]

Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!

text analytics-with-purpose-AMA 2014

Just a friendly reminder to NGMR members that next week in San Diego is the American Marketing Associations second Analytics with a Purpose conference.

More info on the event is available here

Full disclosure, I am a member of the AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466).

However, last year before joining the council I also attended the Analytics With a Purpose event which was the first market research event ever focused on Big Data. For this reason and the fact that the AMA does a better job than any other organization in mixing marketers with researchers, and practitioners with academics (This is a continuous work in progress), I really feel they deserve our support.

If you’re interested and can’t make it, feel free to reach out and I’ll try to fill you in. We’ll be tweeting under #AMAanalytics

@TomHCAnderson

@OdinText

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a new patented approach to text analytics. The text analytics software platform is called OdinText]

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Congratulations Team Canada, Sweden and Finland!

February 23rd, 2014 · No Comments

[Re-posted from OdinText.com Blog]

Skill, Agility and Persistence – Winning combination in sports, business and text analytics

As you can tell we here at Anderson AnalyticsOdinText are nearly as serious about our Hockey as we are about Text Analytics. That’s why we would like to take this opportunity to congratulate this year’s Olympic Hockey winners.

All three teams proved that what is true in business is also true in sports. The larger they are the harder they fall. Today, skill agility and persistence is far more important than size.

Canada, Sweden and Finland played an incredible game. Congratulations, and thank you!

- Team Anderson Analytics – OdinText Vikings

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a new patented approach to text analytics. The text analytics software platform is called OdinText]

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Text Analytics World 2014

February 20th, 2014 · No Comments

[Re-posted from OdinText.com Blog]

TextAnalyticsWorldCouponCodeOdinText

We’re happy to once again be a sponsor of Text Analytics World. We’ve very much enjoyed the Boston MA events in the past. The upcoming event will be held this March 17-19 in San Francisco CA.

Those of you interested in attending please feel free to use discount code ODIN2014 (15% off Registration). More on event details below:

Text Analytics World San Francisco 2014

Text Analytics World is the full-spectrum conference that covers all aspects of text analytics. To solidify the business value you gain from text analytics, TAW delivers the latest methods/techniques, demonstrating their deployment across a wide range of industries large and small. TAW also explores the full range of vendor solutions and various forms of text analytics enterprise deployment.

TAW explores five major areas of text analytics:

Big Data – Integration of text analytics and predictive analytics – converting text into data and enhancing text mining applications, decision support, topic discovery, predictive modeling, and more

Social Media – Sentiment analysis, voice of the customer and other new social applications

Enterprise Applications –Enterprise search and search based applications, knowledge management (collaboration, expertise location, advanced knowledge bases), content management and other productivity applications

Intelligence Applications –Business intelligence, customer intelligence, security, fraud detection, survey analysis and more

Knowledge Organization – Categorization techniques, noun phrase extraction approaches, taxonomy development and applications, semantic web and semantic technologies and new knowledge models

Registration

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a new patented approach to text analytics. The text analytics software platform is called OdinText]

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Market Research Applications for Google Glass

February 18th, 2014 · 1 Comment

I saw this cartoon today and made me think about two things.

First, a couple of videos I shot yesterday and late last week from St Thomas USVI (see below).

Second how many market researchers seem to need to try to tie Glass and every other new mobile device or other “innovation” to ways of collecting survey responses. No wonder we’re viewed as spammers!

In just the last few months I’ve been asked several times either if Anderson Analytics is using Google Glass for market research, or more generally how I think it can be used for market research. So here’s my answer for now. In my opinion it makes more sense to focus on good analysis than minutia of possible data sources. Let’s wait till a technology is proven and has wide penetration before we worry about whether or not we should even think about using it for research.

Below are some more fun ways I’ve found to use Google Glass while on vacation.

Swimming with Glass

Zip Lining with Glass

Floating with Glass

Spotting hummingbirds with Glass

Tagging restaurant walls with Glass

Seriously, Glass isn’t even out of beta yet folks

@TomHCAnderson
@OdinText

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a new patented approach to text analytics. The text analytics software platform is called OdinText]

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Youtube Text Analytics Interview

January 27th, 2014 · No Comments

[Re-posted from OdinText.com Blog]

Jiffy Lube OdinText Analytics Interview

The Institute for International Research (IIR), just released this Youtube interview with Shell Oil’s Amy Raihill and Anderson Analytics’ Tom H. C Anderson. The two co-presented on how Jiffy Lube has benefitted from using the OdinText text analytics software platform in their Customer Experience Management (CEM) program.

You can read more about how Jiffy Lube uses OdinText Analytics in Advertising Age.

Non competing firms may contact us to request the case study or information on a live OdinText demo.

[Full Disclosure: Tom H. C. Anderson is Managing Partner of Anderson Analytics, developers of a new patented approach to text analytics. The text analytics software platform is called OdinText]

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