For those NGMR members who participated in the 2011 GRIT survey, or if you’re a researcher and you’re just curious about the Market Research Industry Trends covered in this years report I’ve included a link to download the PDF here.
Curious to hear your thoughts if any.
@TomHCAnderson
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2 responses so far ↓
1 Leonard Murphy // Apr 19, 2011 at 8:05 pm
Great job on the report Tom, congrats on the high ranking ion the Innovative Companies section!
What are your thoughts on the results?
2 Tom H C Anderson // Apr 20, 2011 at 8:55 am
Haven’t really had time to read it yet. Though in scanning it a few things caught my eye.
For instance, was surprised that 71% of respondents thought “sample is worse than most clients believe”! (page 11)
Also, RE Text Analytics, I see it overtook mail studies this year, LOL! (p.15)
Great to see, and I know its been growing fantastically, still would have expected the overall # 21% to be even higher. But then again it’s still developing, and not everyone has the knowledge required to use it properly yet.
Though among newer techniques (p.24) Text Analytics is among the top-4, and is expected to grow significantly be everyone (p.28)
And yes, last but definitely not least as you pointed out, was pleasantly surprised to see results on innovative companies (p.20) and Anderson Analytics scoring so high. Very honored and touched by NGMR members who voted that way.
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