Tom H. C. Anderson - Next Gen Market Research

Almost two weeks ago after even more layoffs (another 47%), News Corp confirmed intentions that it is looking for a way to unload MySpace. How much is the once powerful social network worth?

If you would have asked me this last year, based on data from Anderson Analytics‘ 2010 GenX2Z US College tracker I would have answered that while poorly managed by corporate, MySpace had retained an impressively large user base of young music and entertainment enthusiasts, and that over half of college students still thought of MySpace as “cool”.

Skip forward 12 months, and you can see just how quickly a social network can fall in graces of the ever important Gen Y market. Over 70% now feel MySpace is “Lame”.

Meanwhile, all the hype about Facebook possibly losing its coolness due to its increased popularity among Gen X, Boomers and even the WWII generation seems to be proving false.

Facebook remains on top followed at a distance by Twitter, and Microsoft Windows Live.

@TomHCAnderson

[2010 n=1,000 2011 n=1,000 5-Point Scale "Very Cool" to "Very Lame" Showing Top-2-Box & Bottom-2-Box]

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