Tom H. C. Anderson - Next Gen Market Research™

Welcome Back and Happy 2014 Everyone!
Many of you are familiar with Bob Lederer and his Research Business Report Annual Marketing Research Predictions. This year he was kind enough to share it with the Next Gen Market Research Community here on the blog (link via image below).

If you’re not familiar with it, each year Bob [...]

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Market Research CEO’s NGMR predictions on what 2012 has in store
I want to thank everyone who responded to my call for predictions last week. Since then I’ve posted over 77 predictions! I had hoped to synthesize and summarize some of this, but the number and qualitative nature of these predictions makes it difficult. Instead, just [...]

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2012 NGMR Recruiter Predictions (Predictions Part III of V)
Continuing with the 2012 NGMR Prediction series I started on New Year’s Day, today I have predictions from a few of the many recruiters who are now active members of the Next Gen Market Research community. I believe they have an important/leading indicator perspective of the front lines [...]

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Following up on the series of 2012 Next Gen Market Research Predictions I started on New Year’s Day I have below a few from Client Side NGMR Members.

Customer Transparency, fueled by Big Data, analytics, social media and device proliferation, will become the new CRM model

Dennis DeGregor
Chief CRM Evangelist
Hewlett-Packard

From my pov and from our experiences at [...]

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2012 Next Gen Market Research Predictions - Part I
Last week I put out the word that I was looking for a few industry predictions for 2012. As it turns out response was so great (Looks like I’ve already received over 50) that I’ve decided to break them out into multiple posts.
Today I’m posting the 2012 [...]

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