Ghost Net, Spear Phishing, and the possibilities of Big Data
If you’re a Next Gen Market Researcher like myself, then you know traditional market research needs innovation badly, and what better way to get inspiration than to look outside our industry.
One of the reasons I know research must change is because we are entering the age of Big Data. There is more data, both structured and unstructured everywhere. Analysis and use of data is not limited to only researchers, but CRM, IT, … and yes, spies and even criminals.
Jeff Jonas, Chief Scientist, IBM Entity Analytics Group and IBM Distinguished Engineer, are one of those people outside our industry which helps inspire my thinking in the work I do with text and social media analytics. If you’re not familiar with Jeff and his work I’ve posted a video below of one of his recent talks at Gov 2.0 Expo, “”Spear Phishing the Masses: When Open Data is Dark”.
If you, like me are also interested in what Big Data can offer, including the new efficiencies due to data in context, stop by later this week as I’ll ask Jeff a few questions here on the blog.
@TomHCAnderson
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3 responses so far ↓
1 John A. Fallone // Apr 26, 2011 at 8:55 am
The clip of Jeff Jonas discussing Spear Phishing, information in context and where we are heading is both fascinating and disturbing.
It’s great that messages may be so specifically tailored to our interests and proclivities to assist us in efficiently navigating through a vast sea of information; it is creepy that the sophistication of the “bad guys” seems to be several steps ahead of the average user as the sport of spear phishing is fine-tuned and proliferates.
2 Tom H C Anderson // Apr 26, 2011 at 9:03 am
It’s interesting how sometimes the bad guys are faster to market than we, the good guys.
I think the ideas around Big Data and Context in data go well beyond spear phishing. That said, I bet even the specific techniques around spear phishing could to some degree be used for good.
Targeted ads on Google or Facebook, and elsewhere which we’ve also discussed here in the past in a way is not too different from spear phishing.
3 NGMR Guru Interview with Jeff Jonas of IBM // Apr 27, 2011 at 8:29 pm
[...] ← Dark Side of Open Data [...]
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