Anderson Analytics has been asked more and more lately to conduct conjoint/discrete choice segmentation studies. It’s usually for more commodity or B-B type clients. They seem especially popular among companies that are more tech/engineering driven. These clients seem obsessed with the idea that they need a market share simulator.
While I like different types of conjoint, [...]
Entries Tagged as 'discrete choice'
Conjoint / Discrete Choice In Segmentation
January 27th, 2009 · 3 Comments
Tags: Analytics · Anderson Analytics · Conjoint · Conjoint s=Segmentation · Market Research · Methods · Price · Segmentation · Surveys · conjoint segmentation · discrete choice
