Tom H. C. Anderson - Next Gen Market Research™

New Year, New Standards…
I’ve been asked to partake in a discussion on the need for, get this “social media research standards” provided by the marketing research trade org nearest you.
Last year it was ISO standards that CASRO and ESOMAR wanted to push. In an tempt to stay relevant and add an extra revenue stream they [...]

[Read more →]

Big Data, Text Analytics and Privacy
Today as part of the Next Gen Market Research Guru series, I’m interviewing Jeff Jonas. Jeff is IBM Distinguished Engineer and Chief Scientist IBM Entity Analytics. For a quick background on Jeff check out Tuesdays post where I posted an interesting video highlighting some of Jeff’s ideas on Big Open [...]

[Read more →]

Researchers, this Valentine’s do something nice to show respondents you love them

I usually post or tweet this link once a year right before Valentine’s Day because so many people are in the market for a diamond then.
It was a model we built for fun back in 2006. I don’t consider it promotional per se as [...]

[Read more →]