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Entries from January 2013

Surveys for Gen Y?

May 31st, 2011 · 3 Comments

Dana M Stanley submits the following NGMR Video Meme which I believe does a great job showing how silly we are in how we try to engage Gen Y in research.

Dana also submit’s the meme below which he tweeted at the release of the movie Thor. You made me blush

Good luck!
@TomHCAnderson
[NOTE: NGMR Meme [...]

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Tags: GenX2Z · Marketing research · Surveys · Uncategorized · meme

PC or MAC of Marketing Research?

May 29th, 2011 · No Comments

Dr. Rajan Sambandam, Chief Research Officer of TRC Market Research submits the following NGMR Meme

Rajan explains “I played around with a few variations including multiple panels with the guys throwing insults at each other. Then finally decided that the ad (and of course, the PC and Mac) are so well known with their own [...]

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Tags: Market Research · Marketing research · NGMR Meme Contest · Uncategorized · meme

Cosa Nostra of Marketing Research

May 28th, 2011 · 1 Comment

Judy Bernstein VP, Qualitative Insights, CBA Research Corp suggests a new way to keep respondents engaged and increase dwindling response rates.

Not so NGMR perhaps, but may do the trick
She also offers the meme below entitled “Meme with Envy” (Love the pun):

Thanks and good luck Judy!
@TomHCAnderson
[NOTE: NGMR Meme contest submissions end May 31, submit your [...]

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Tags: Marketing research · NGMR Meme Contest · Uncategorized · meme

But How do You Really Feel About DIY?

May 28th, 2011 · No Comments

NGMR member Ramon Martinez submits the following meme regarding DIY Research.

Thanks Ramon, but how do you really feel about DIY?
Good Luck!
@TomHCAnderson
[NOTE: NGMR Meme contest submissions end May 31, submit your Meme today!]
 

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Tags: DIY · Marketing research · NGMR Meme Contest · meme

Research Support VS. Illumination

May 28th, 2011 · No Comments

Today’s submission comes from John Huntsman, Director of Operations and Kevin Lonnie, CEO of KL Communications. With apologies do David Ogilvy they ponder the purpose of marketing research.

Good luck guys!
Remember everyone, there’s still time for an NGMR meme submission, you have until this Tuesday!
@TomHCAnderson
 

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Tags: Advertising · Marketing research · NGMR Meme Contest · meme

Market Research Priorities

May 27th, 2011 · No Comments

Bernie Malinoff, President at element54 submits this NGMR Meme on the current priorities of some marketing researchers.

Thanks Bernie, only thing that’s missing are some of the rats jumping off the sinking ship
Good Luck in the contest.
Looking forward to participating in your panel at Annual MRIA Conference in Kelowna next week!
@TomHCAnderson
[NOTE: NGMR Meme contest [...]

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Tags: CASRO · ISO · MRIA · Marketing research · NGMR Meme Contest · esomar · meme

I Didn’t Meme It

May 27th, 2011 · No Comments

Judy Bernstein, VP Qualitative Insights at CBA Research Corp submits the following NGMR Meme as commentary on what I can only assume is the market research spam fest that is Twitter.

Thanks Judy, I couldn’t agree more. Blah Blah blah
Good Luck in the contest!
@TomHCAnderson
[NOTE: NGMR Meme contest submissions end May 31, submit your Meme today!]
  [...]

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Tags: Marketing research · NGMR Meme Contest · Uncategorized · meme

Explaining What You Do for a Living

May 27th, 2011 · No Comments

E. David Zotter, Next Gen Market Researcher and Chief Information Officer at SSI explains what happens when people ask him what he does for a living:

Thanks and good luck David!
@TomHCAnderson
[NOTE: NGMR Meme contest submissions end May 31, submit your Meme today!]
 

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Tags: Marketing research · NGMR Meme Contest · Uncategorized · meme

How NOT to Select a Text Analytics Vendor

May 24th, 2011 · 8 Comments

Thoughts from Text Analytics Summit VII AND the time Anderson Analytics got a B+ from a Top Business School (2 for 1 post)
Last week Anderson Analytics and Clarabridge sponsored the 7th Annual Text Analytics Summit in Boston. The event was well attended; in fact it was very difficult to get a hotel room at the [...]

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Tags: Conferences · Marketing research · OdinText · Text Analytics · Uncategorized · text mining