Tom H. C. Anderson - Next Gen Market Research

2nd Annual Conference January 18-19 Milan, Italy

The Merlien Institute programme committee for Qualitative Online 360 is currently looking for abstract submissions for our January 2012 conference to be submitted by no later than October 18.

For those of you not aware of Merelien Institute, I accepted an invitation to join their board of advisors in 2010 because few marketing research organizations I know of actively encourage the link between academia and business, and secondly because of my work in text analytics I look forward to growing my knowledge and connections on the qualitative side of market research. Merlien’s mission is to provide an effective and affordable platform for academics and practitioners to innovate, discuss and debate best practices.

For the January event we are looking for topics including but not limited to:

• Capturing consumer mindsets online and translating them into new product development
• Implementing and facilitating online communities to deliver fresh insights for brands
• Leveraging online insights to guide and develop brand and marketing strategies
• Mobile marketing research: how to capture real-time mobile insights successfully
• Aligning social media research with business strategies: what are the dos and don’ts?
• Engaging customers online: what are the best practices in collecting customer feedback?
• Integrating Web 2.0/3.0 into traditional qualitative research: what needs to be adapted?
• Analyzing user-generated data and implementing effective social media listening techniques
• Developing engaging market research online communities (MROCs) for qualitative research
• Keeping stakeholders engaged: how to keep clients involved in your online research
• Discussing challenges and issues while carrying out qualitative analyses in social media
• Understanding when to use online methods over traditional offline methods
• Evaluating the rules and tools of conducting qualitative research on the Web
• Discussing best practices in moderating online focus groups
• Developing participant recruitment strategies: what are the challenges and pitfalls?
• Assessing the internal and external validity of online qualitative research
• Overcoming the handicaps of communicating online without non-verbal cues
• Using text data mining techniques to generate qualitative insights
• Predictive analytics: quantifying unstructured qualitative data to deliver insights

Corporate insights executives and market researchers are encouraged to submit their presentation abstracts including but not limited to the topics of interests listed above.

Next Gen Market Researchers wishing to submit an abstract may do so by downloading the abstract form here.

Important Deadlines:
18 Oct 2011: Abstracts only (for all types of contribution)
1 Nov 2011: Formal acceptance notification
30 Dec 2011: Final submissions (including presentation slides & paper)
18 & 19 January 2012: Main conference days

Please let me know if you have any further questions.

@TomHCAnderson