Tom H. C. Anderson - Next Gen Market Research™binary options news august 14 2014
what are the disadvantages of binary options
binary options signals auto signals
binary options leads
tag archives binary option no deposit required
sportsmavins binary trading page 13
mt4 indicators binary options stock
one touch trading binary options tutorial one touch option
binary options trading strategy youtube review guide
onetwotrade binary choices trading the next big issue
the binary options broker releases education pack on trading
dual binary option definiti
binary options multiplier reviews
find best binary options signals
binary options trade types
anyoption binary options revi
trading insanity course by guy edrington for binary options
hero binary option system
binary options traders in 2014
binary options trading scams and frauds
hedging spot forex binary options review trading investopedia
profitable binary options indicator
binary options trading software amazing download get discount now
best binary option payout banc de broker
buy doesanyonereallymakemoneytradingbinaryoptionsfreedownloadvideopdfebook shopping
secret method binary options read first
trade binary options with confidence
option prime binary broker
binary options daily market review 13092014 us opening
binary options with crown option
download binary options membership site
binary option trading training review free bonus
strategies for binary option brokers
a closer look on binary options scam
binary option robot for mac free download
can you really make money binary trading
binary options virtual account
binary option trading payp
is there really a magic key to unlock consistent binary options profits
trackelite v10 binary options trading indicator
bloombexoptions binary option platform review
binary option advice review trading live
following trick intended for binary options trading
91 success rate with binary options
when and what to trade in binary options
binary options free signup bonus
binary options brokers accepting instadebit deposit
binary options pro signals torrent
binary option indicator tradeelite v1 0 free mp3 download
making money from binary options
how to win in binary options news
how to win at binary options trading 1 coupon code
binary options trading signals live with signals live
live signals for binary optionsmp4
how to win in binary options u
sharp movement binary option trading strategy
tag archives trading binary options abe cofnas download
forex binary options trading in uk through banc de
trading system omni11 binary options 1 screenshots of system omni11 1
best binary option trading platforms
binary options live signals signals forum trading signals live
binary options broker promotions
binary options trading system free signals
what is binary option trading system
binary option quotes
review binary options brokers 100 minimum deposit industrial size
in binary language each letter of the alphabet each number and each special character is made up of
hot forex binary options review signals service free
top ten questions to ask binary options broker
binary options trading system striker 9 pro
is binary options a good way to make money
binary options review how to win with
free binary options trading system
binary options money management calculat
keith jones forex binary options system software download
testing new highlow binary options strategy
some advice when dealing with binary options brokers
beginners binary options strategy video tutorial 2014
posts tagged binary options tips
forex binary options risk warning disclaimer
binary options brokers the good ones
brand new binary options investing service requires bitcoinonly obligations
what exactly is a good binary options strategy
binary option market predict
top us binary options broke
how to make a living trading binary optio
importance of binary option broker
binary options live signals facebook review option extreme
binary option system free trial
how to get access to successful strategies in binary options trading
binary options trading game review experience
binary options trading signals ep 7
put call binary option
trade binary options with one two
binary option wikipedia the free encyclopedia
binary options end of day signals review best platform 2014
binary trading demokonto review auto signals pro signals
remarkable trading binary options for you
good binary options brokers review option live signals
binary options asia launches trading platform targeting asian traders
binary brokers australia review option trading united states
the best brokers for usbased binary options traders
binary options caricature us jobless numbers beat greek debt
interactive brokers trade binary options directly on mt4
good price free binary trading robot inexpensive sale
important facts about binary options trading scams
psychological aspects of binary trading
binary option top broker
get binary options magnet the worlds first bot
binary options minimum deposit list

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

The Year of Text Analytics

January 5th, 2012 · 3 Comments

NGMR Text Analytics Predictions for 2012

Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received.

Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while they may differ in terms of technical solutions as well as broadness and depth of use case, what I believe many have in common, and more and more of those of us working in text analytics seem to agree on, is that we will need more users with a basic understanding and skill in the use text analytics to continue to move forward.

I think we will see next year a move from a “service” model that either produce reports or allow users to install, train, etc. software for performing text analytics on their data, to “applications” that would attempt to interpret the results obtained by means of text analysis into suggested action.

Perhaps it is more a hope than a prediction.

Gregory Yankelovich
Founder & CEO
Amplified Analytics

Over the past couple of years text and sentiment analytics have been applied to traditional and social feedback (surveys, review sites, social media) to track issues, trends, correlations of experiences to survey or experience outcomes - using a mix of statistical and quantitative analysis techniques. 2012 will see a continuation of these techniques, but with a greater degree of multichannel source fusion and integration as companies look to merge all identities of a customer together, and all feedback channels into a holistic view. Additionally - I expect to see innovative organizations blurring the lines between market research and customer engagement through the application of analytics to deduce issues, problems, and sales/churn events as they are developing, and take proactive means to either: 1) engage with a customer operationally on a 1:1 basis through solutions that integrate survey and social text/sentiment analytics with customer relationship management (CRM) and business process management (BPM) solutions, or 2) resolve an issue at a more macroscopic level by using text/sentiment analytics to identify and tracking growth rates of significant but quantitatively infrequent issues and fixing them before they create a material impact on customer sentiment.

Sid Banerjee

The imperative to transform text into insight and action, utilizing the ever-increasing ocean of information in social media, CRM notes, surveys, and beyond in practical applications, is driving the future of text analytics. The growth of social media especially as a source for analysis has resulted in a two-fold challenge: managing the costs and technical challenges of ingesting and processing all of that data, as well as developing new ways to make sense of it. And, of course, in the small world in which we live, you need to be able to handle multiple languages and idioms equally well. Compounding these challenges is the fact that applying text analytics to the new generation of routing and other “process-based” applications means you need far greater accuracy. I believe this means we will see more specialization within the field - vendors specializing in particular verticals, use cases, or languages - which will fuel the growth of new platform players and application providers alike.

Catherine van Zuylen
Senior Leader of Product Management and Marketing

Businesses who pay for sentiment analysis are going to start asking, “So what?”
It’s not that marketers don’t care how consumers feel about them, but that there’s not much they can do with a pie chart of percent positive, neutral or negative sentiment. The sharpest marketers will be looking for ways to make sentiment analysis pay.

Meta Brown
General Manager, Analytics

2012 will be the year custom machine classifiers for unstructured text will become commonplace in corporate America. A new online, cloud-based marketplace for outstanding machine-learning classifiers will emerge.

Dr. Stuart W. Shulman
Founder & CEO

Predictive analytics and text analytics start to merge into text predictive analytics. We will see use cases when both text and numerical analysis creates better predictions together than only looking at numerical predictions.

For instance when looking at predictions of sales volumes (or other economical data) the use of public text such as twitter could help. It’s not fiction since companies like Recorded Future do some stuff in this space and Saplo have projects where text predictive analytics have shown value.
This is one of the areas where we will see great value of text analytics on big data.

Mattias Tyrberg
Founder & CEO

1.New applications of text analytics will center on business analysis
2. Marketers will outsource their social research and monitoring to third-parties skilled in listening, and use their own analysts for interpreting the data and drawing insights for brand strategy and tactics
3. The shortage of skilled text analysts remains

Stephen Rappaport
Knowledge Solutions Director
Advertising Research Foundation (ARF)

2012 will be the year of text analytics. It is now widely understood how much significant information is held in “unstructured data” and how important it is to be able to slice, dice, and mine it.

Key technologies such as entity recognition, sentiment analysis, and text classification are solid, and their benefits are now being recognized, while greater sophistication on the part of users is weeding out the snake-oil salesmen and raising the bar. The upcoming election season in the US will probably see wide deployment of text analytics for political analysis; this will raise awareness of the field even more.

We will see a rise in the variety and power of end-user applications, as vendors seek to reduce the heretofore large technical investments that have been needed to implement effective text analytics efforts.

An ongoing challenge will be to make text analytics more accessible while maintaining validity of analysis results. We will need a combination of better client education and more effective user interfaces to make this possible.

Shlomo (Sean) Engelson Argamon
CEO & Cofounder

Text analytics technology has matured over the past several years. In 2012, text analytics will become a known commodity for businesses that are still unaware of this crucial technology, and will continue to be adopted at a rapid pace for many different uses like social media monitoring, improving the customer experience, big data management, real-time search, and sentiment analysis. Expect large increases in text analytics use across the healthcare, insurance, finance, legal, and hospitality industries.

Ezra Steinberg
Chief Editor
Text Analytics News

This is the year that the text analytics market grows up. Smart people who always ask the margin of error for an election poll result somehow take text analytics claims at face value. I believe that buyers are becoming more sophisticated about both what text analytics can do and about how often it gets it wrong

Mike Moran
Chief Strategist

The easiest prediction to make about 2012 text analytics is continued strong market growth — my estimate is 25% on a base that likely topped $1 billion globally in 2011 — as uptake expands throughout the enterprise and as the technology becomes a must-have value-booster for broad-market survey, social/media analytics, and CRM platforms.

With less certainty: We may look back on 2012 as the Year of Question Answering, of the deployment IBM Watson/Apple Siri-type technologies to respond to enterprise and consumer needs ranging from customer (self-)service to medical diagnosis, as a semanticized information-access replacement for tired old search.

And there are signs, from market leaders such as SAP and IBM and from innovative start-ups alike, that 2012 will be the year of *effective* data fusion across database and text (a.k.a. “unstructured”) sources.
Business can’t, won’t, wait for prescriptivist, rigid Semantic Web approaches but is instead applying analytics to the job, to discover the connections that make for truly rich data. You need analytics to operate in real time, to keep up with the data torrent. Many of those efforts will incorporate information mined from audio (speech), image, and video sources as a evolution from text analytics to content analytics picks up speed

Seth Grimes
Alta Plana

Social media is the elephant in the room - no decision management system will escape to the impact of social media. My prediction is that social media data, still analyzed in a silo, will be fully part of the 360 degrees view on customers, improving how to attract, retain new customers, sell them more stuff or identify and reduce risk and fraud.

Social Media Monitoring, including sentiment analysis, will become more and more a commodity and focus will be on integration with decision-based systems

Olivier Jouve
Director, Predictive Analytic Applications

I think that some of the more established players are targets for acquisition by companies that serve the enterprise market. Large companies have vast stores of data, plus get a lot of activity in social media, and its harder to make sense of it for meaningful business decisions. Enterprises want to make sense of their private as well as public social media data, and it doesn’t make sense to use a variety of platforms to do that.

I also think there will be a continuing drive to tune text analytics to create richer results within industry or market sectors (finance, pharma, CPG, etc) and to get away for more generic analysis

Robin Seidner
Director, Strategic Alliances, Insights
Radian6 (a company)

The gap between software developer promises and user expectations will narrow as consumers choose text analytics software designed for their specific use cases. More importantly, 2012 will be the year of text analytics user education. Clients will finally begin to understand that text analytics software is not a black box where any data goes in and finished reports magically appear. Just as with structured data analytics software, a skilled user is necessary to get the best actionable insights desired. Even software firms which previously marketed their wares primarily via an NLP-smoke-and-mirrors (you don’t know what it’s doing, just trust us)-wow factor will realize that a more aware and educated customer is a happier customer.

Tom H. C. Anderson
Managing Partner
OdinText (by Anderson Analytics)

Big thanks to all my fellow text analytics colleagues who responded with their predictions today.

Please check back tomorrow as I close the week out with predictions from some friends in the marketing research c-suite.


[Post to Twitter] 

Tags: Market Research · Marketing research · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Analytics · Social Analytics Summit · Text Analytics · Text Analytics News · Text Analytics Summit · Uncategorized · text mining · tomhcanderson

3 responses so far ↓

  • 1 Joe McLean // Jan 5, 2012 at 6:20 pm

    Thanks Tom. I agree with most of the predictions but feel 2012 will be a year of incremental change as text analytics continues to mature. I think text analytics will bifurcate between extremely sophisticated text analytics tools for expert users in marketing research, business analytics, forensics, etc and becoming embedded in search, ECM, CRM, media monitoring, etc and largely invisible to users.

  • 2 Text Analytics in 2012 « Breakthrough Analysis // Jan 5, 2012 at 6:36 pm

    [...] question can from my friend Tom Anderson, who collected and published responses from a variety of industry figures. I was late in answering myself. Tom will add my response, which I’ll post directly here [...]

  • 3 Tom H C Anderson // Jan 6, 2012 at 3:38 am

    Thank you Joe. We’ll do this for 2013 again, please send me a prediction then as well.

Leave a Comment