Tom H. C. Anderson - Next Gen Market Research™corel videostudio pro x3 trial version
autodesk inventor 2015 full download
eset smart security 6 manual
vmware fusion 5 mac os x mountain lion
adobe dreamweaver cs4 download portable
keygen for microsoft word 2013
autodesk inventor professional 2014 sp1 crack
adobe illustrator cs4 free download trial version
download eset smart security 6 full crack gratis
download eset smart security 6 nod32 antivirus 6 with crack
microsoft office mac home and student 2011 pacchetto italiano 3 installazioni
microsoft gittf for visual studio team foundation server 2010
adobe dreamweaver cs5.5 for mac
adobe audition 3.0 plugins free download
adobe after effects cs6 mavericks
pinnacle studio 16 ultimate esd
adobe photoshop elements 12 download with serial number
pinnacle studio 14 hd ultimate collection download gratis
corel draw 11 pour mac gratuit
microsoft office word 2007 free download no trial
serial number adobe audition v 3.0
adobe creative suite 5.5 master collection hosts
how much space does ableton suite 8 take up
fotoslate 4 photo print studio crack
microsoft office frontpage 2003 step by step download
eset smart security 6 keys startimes
microsoft office home and student 2007 pl box 3264bit
adobe creative suite 5 master collection mac serial
microsoft office excel 2007 video tutorial free download
avid media composer 5.5 aja io express
autodesk 3ds max design 2014 updates
adobe indesign cs5 nested styles
numero de serie para nero multimedia suite 10 platinum hd
tuneup utilities 2008 es compatible con windows 7
adobe indesign cs4 windows 7
upgrade adobe captivate 4 to 6
how to upgrade microsoft office 2008 for mac
how hard is it to learn german using rosetta stone
adobe flash professional cs6 keygen
adobe indesign cs5 5 keygen mac
adobe illustrator cs6 classroom in a book pdf free download
serial number for adobe creative suite 3 master collection
windows 8 the missing manual review
apple mac os x 10.6 snow leopard free download
vmware fusion 4 mac rar
tutorials on adobe after effects cs5
adobe indesign cs5 download mac
adobe photoshop elements 10 clone stamp tool
parallels desktop 4 for mac serial
microsoft office 2007 professional confirmation code
acdsee pro 2.5 watermark
microsoft powerpoint 2013 essai
mise a jour microsoft word 2013
huong dan su dung adobe after effects cs3 professional
autodesk 3ds max 2012 free download full version with crack
descargar crack de adobe flash professional cc
adobe photoshop cs5 extended french keygen .rar
adobe authorware windows 7
keygen for sony acid pro 6
steinberg nuendo 4.3 crack
descargar adobe illustrator cs6 gratis con keygen
adobe acrobat x pro get serial number and crack amtlib dll
adobe illustrator cs5 download gratis portugues
autodesk autocad 2014 object enabler
acronis disk director suite 10 for windows 7
autodesk maya 2011 license error
autodesk autocad 2010 trial free download
lynda com html5 graphics and animation with canvas quasar
adobe acrobat x pro for mac download
download adobe indesign cs5 for free
red giant trapcode suite 12.1.1 serial
adobe photoshop cs3 extended online
code de validation quarkxpress 8 mac
microsoft windows 8.1 rtm x64 english dvd iso
eset smart security 5 username and password 20 november 2012
chief architect premier x5 core
microsoft windows 8 professional 64bit
microsoft word 2013 page x of y
microsoft office powerpoint 2013 free download for windows 7
ia writer for mac free download
coreldraw graphics suite x6 os x
microsoft office word 2007 quick steps
autodesk inventor suite 2011 product key
aimersoft video converter ultimate crack
autodesk building design suite ultimate 2014 xforce
microsoft windows 8 90 day trial
red giant keying suite 11 mac download
jak pracovat s sony vegas pro 9
quarkxpress 8 297
descargar sony sound forge 10 gratis full
hollywood fx pro for adobe premiere 7 1 5 2.0 cs3
autodesk mudbox 2014 sp
eset smart security 5 jak wyczy glish.dvd.iso
microsoft works 9 2007
free product key fr microsoft office 2007 home and student
adobe pagemaker 7.0 crack
adobe illustrator cs6 keygen crack
adobe photoshop lightroom 5.2 crack only
adobe photoshop elements 8.0 raw
microsoft streets and trips 2013 for ipad
adobe illustrator cs4 1 link full
crack adobe illustrator cc per mac
adobe photoshop cs3 extended 10.0 dmg
tutorial sony vegas pro 12 indonesia
adobe creative suite 5.5 master collection free keygen
microsoft office 2013 professional plus keygen 64 bit
microsoft windows 7 ultimate rtm with sp1 x64 retail english
sony vegas pro 11 32 bit crack
avid media composer 6 wiki
autodesk revit structure 2012 training .rar
camtasia studio 8 free download for windows 7 32bit
adobe illustrator cs5 zip
nikon capture nx2 windows 7 64
microsoft windows 8.1 training
eset smart security 6 username and password 90 days
how to crack adobe flash professional cs5.5
microsoft money 2007 deluxe rar
adobe photoshop cs6 extended help pdf
coreldraw graphics suite x6 16.4
adobe photoshop cs4 extended tutorial
xin cd key adobe presenter 7
sony vegas pro 11 free download with serial number
nikon capture nx2 infrared
vmware workstation 8 nat not working windows 7
microsoft publisher 2013 demo
cd key for chief architect x2 free download
sony vegas pro 11 tutorial crack
steinberg cubase 6 and halion 4 bundle
microsoft powerpoint 2013 kostenlos
adobe indesign cs6 ebook
microsoft office professional plus 2013 backup
sony vegas pro 11 keygen virus
microsoft office word 2007 free download
tuneup utilities 2008 myegy
sony vegas movie studio hd platinum 11 production suite keygen
pixologic zbrush 4r6 download
microsoft offers 40 windows 8 pro upgrade
microsoft office home business 2013 mit datentrger
microsoft word 2007 calendar template 2013
adobe dreamweaver cs4 tutorial pdf download
adobe fireworks cs4 classroom in a book pdf
adobe photoshop elements 8 gratis download
aimersoft video converter ultimate 5.5.1 keygen
abbyy finereader 9.0 professional edition keygen crack
adobe audition 2.0 serial number crack
sony vegas pro 11 trial
how to get fl studio 9 xxl producer edition for free
microsoft visual studio 2010 professional key generator
adobe indesign cs3 english portable
adobe dreamweaver cs6 website templates
acronis disk director suite 10 windows 7 64 bit
adobe captivate 5 user guide
adobe captivate 5 sample projects
pinnacle studio 17 ultimate green screen
microsoft word 2013 free download for windows 8 64 bit
pinnacle studio 16 ultimate free
adobe soundbooth cs4 portable free download
microsoft sql server 2008 enterprise edition sp1
nik software color efex pro 3.0 download
adobe captivate 5 essentials
vmware fusion 4 vs workstation 8
download program adobe captivate 5
adobe acrobat xi pro education edition
microsoft office visio professional 2007 free trial
download adobe photoshop cs6 extended mac version crack
tutorial de como utilizar adobe audition 3.0
get serial number for adobe audition cs5.5
adobe photoshop cs6 extended new features
microsoft office 2013 professional plus free download with crack
avid media composer 5 download windows
autodesk inventor 2014 64 bit download
pinnacle studio 16 ultimate no sound
microsoft office enterprise 2007 volume license key
microsoft office word 2007 download chip
portable solidworks premium 2012 sp4 x86 engrus
microsoft windows 8 upgrade free
microsoft office 2007 home and student registration key
coreldraw graphics suite x5 home student
download microsoft office 2010 for free full version in windows 8
serial para nero 11 platinum gratis audio mixing bootcamp download
eset smart security 6 keys trial
acdsee pro 2 vs lightroom 4
microsoft visual studio 2010 professional enu
como usar corel motionstudio 3d
nero multimedia suite 10 gratis para windows 7
how to update nikon capture nx2
microsoft word 2013 32 bit
eset smart security 6 indir
corel painter 12 mac os x download
snagit 11 official website
eset smart security 5 username and password nod32 keys updates daily facebook
adobe after effects cs5 tutorials in urdu
sony vegas pro 9 windows 7
alien skin eye candy 7 full free download
how to do everything with microsoft office access 2007 free download
sony vegas pro 12 keyframe tutorial
tai microsoft expression web 2007 full
roxio toast titanium 11 mac 1 link

More Than Market Research - Gain The Information Advantage

Tom H. C. Anderson - Next Gen Market Research™ header image 6

The Year of Text Analytics

January 5th, 2012 · 3 Comments

NGMR Text Analytics Predictions for 2012

Though I’ve been posting predictions all week I haven’t made any myself yet. Today I added my own prediction (at the bottom of this post). I wrote it before reading any of the others I received.

Looking over all the thoughtful prognostications from the ‘who’s who of text analytics’ below, while they may differ in terms of technical solutions as well as broadness and depth of use case, what I believe many have in common, and more and more of those of us working in text analytics seem to agree on, is that we will need more users with a basic understanding and skill in the use text analytics to continue to move forward.

I think we will see next year a move from a “service” model that either produce reports or allow users to install, train, etc. software for performing text analytics on their data, to “applications” that would attempt to interpret the results obtained by means of text analysis into suggested action.

Perhaps it is more a hope than a prediction.

Gregory Yankelovich
Founder & CEO
Amplified Analytics

Over the past couple of years text and sentiment analytics have been applied to traditional and social feedback (surveys, review sites, social media) to track issues, trends, correlations of experiences to survey or experience outcomes - using a mix of statistical and quantitative analysis techniques. 2012 will see a continuation of these techniques, but with a greater degree of multichannel source fusion and integration as companies look to merge all identities of a customer together, and all feedback channels into a holistic view. Additionally - I expect to see innovative organizations blurring the lines between market research and customer engagement through the application of analytics to deduce issues, problems, and sales/churn events as they are developing, and take proactive means to either: 1) engage with a customer operationally on a 1:1 basis through solutions that integrate survey and social text/sentiment analytics with customer relationship management (CRM) and business process management (BPM) solutions, or 2) resolve an issue at a more macroscopic level by using text/sentiment analytics to identify and tracking growth rates of significant but quantitatively infrequent issues and fixing them before they create a material impact on customer sentiment.

Sid Banerjee

The imperative to transform text into insight and action, utilizing the ever-increasing ocean of information in social media, CRM notes, surveys, and beyond in practical applications, is driving the future of text analytics. The growth of social media especially as a source for analysis has resulted in a two-fold challenge: managing the costs and technical challenges of ingesting and processing all of that data, as well as developing new ways to make sense of it. And, of course, in the small world in which we live, you need to be able to handle multiple languages and idioms equally well. Compounding these challenges is the fact that applying text analytics to the new generation of routing and other “process-based” applications means you need far greater accuracy. I believe this means we will see more specialization within the field - vendors specializing in particular verticals, use cases, or languages - which will fuel the growth of new platform players and application providers alike.

Catherine van Zuylen
Senior Leader of Product Management and Marketing

Businesses who pay for sentiment analysis are going to start asking, “So what?”
It’s not that marketers don’t care how consumers feel about them, but that there’s not much they can do with a pie chart of percent positive, neutral or negative sentiment. The sharpest marketers will be looking for ways to make sentiment analysis pay.

Meta Brown
General Manager, Analytics

2012 will be the year custom machine classifiers for unstructured text will become commonplace in corporate America. A new online, cloud-based marketplace for outstanding machine-learning classifiers will emerge.

Dr. Stuart W. Shulman
Founder & CEO

Predictive analytics and text analytics start to merge into text predictive analytics. We will see use cases when both text and numerical analysis creates better predictions together than only looking at numerical predictions.

For instance when looking at predictions of sales volumes (or other economical data) the use of public text such as twitter could help. It’s not fiction since companies like Recorded Future do some stuff in this space and Saplo have projects where text predictive analytics have shown value.
This is one of the areas where we will see great value of text analytics on big data.

Mattias Tyrberg
Founder & CEO

1.New applications of text analytics will center on business analysis
2. Marketers will outsource their social research and monitoring to third-parties skilled in listening, and use their own analysts for interpreting the data and drawing insights for brand strategy and tactics
3. The shortage of skilled text analysts remains

Stephen Rappaport
Knowledge Solutions Director
Advertising Research Foundation (ARF)

2012 will be the year of text analytics. It is now widely understood how much significant information is held in “unstructured data” and how important it is to be able to slice, dice, and mine it.

Key technologies such as entity recognition, sentiment analysis, and text classification are solid, and their benefits are now being recognized, while greater sophistication on the part of users is weeding out the snake-oil salesmen and raising the bar. The upcoming election season in the US will probably see wide deployment of text analytics for political analysis; this will raise awareness of the field even more.

We will see a rise in the variety and power of end-user applications, as vendors seek to reduce the heretofore large technical investments that have been needed to implement effective text analytics efforts.

An ongoing challenge will be to make text analytics more accessible while maintaining validity of analysis results. We will need a combination of better client education and more effective user interfaces to make this possible.

Shlomo (Sean) Engelson Argamon
CEO & Cofounder

Text analytics technology has matured over the past several years. In 2012, text analytics will become a known commodity for businesses that are still unaware of this crucial technology, and will continue to be adopted at a rapid pace for many different uses like social media monitoring, improving the customer experience, big data management, real-time search, and sentiment analysis. Expect large increases in text analytics use across the healthcare, insurance, finance, legal, and hospitality industries.

Ezra Steinberg
Chief Editor
Text Analytics News

This is the year that the text analytics market grows up. Smart people who always ask the margin of error for an election poll result somehow take text analytics claims at face value. I believe that buyers are becoming more sophisticated about both what text analytics can do and about how often it gets it wrong

Mike Moran
Chief Strategist

The easiest prediction to make about 2012 text analytics is continued strong market growth — my estimate is 25% on a base that likely topped $1 billion globally in 2011 — as uptake expands throughout the enterprise and as the technology becomes a must-have value-booster for broad-market survey, social/media analytics, and CRM platforms.

With less certainty: We may look back on 2012 as the Year of Question Answering, of the deployment IBM Watson/Apple Siri-type technologies to respond to enterprise and consumer needs ranging from customer (self-)service to medical diagnosis, as a semanticized information-access replacement for tired old search.

And there are signs, from market leaders such as SAP and IBM and from innovative start-ups alike, that 2012 will be the year of *effective* data fusion across database and text (a.k.a. “unstructured”) sources.
Business can’t, won’t, wait for prescriptivist, rigid Semantic Web approaches but is instead applying analytics to the job, to discover the connections that make for truly rich data. You need analytics to operate in real time, to keep up with the data torrent. Many of those efforts will incorporate information mined from audio (speech), image, and video sources as a evolution from text analytics to content analytics picks up speed

Seth Grimes
Alta Plana

Social media is the elephant in the room - no decision management system will escape to the impact of social media. My prediction is that social media data, still analyzed in a silo, will be fully part of the 360 degrees view on customers, improving how to attract, retain new customers, sell them more stuff or identify and reduce risk and fraud.

Social Media Monitoring, including sentiment analysis, will become more and more a commodity and focus will be on integration with decision-based systems

Olivier Jouve
Director, Predictive Analytic Applications

I think that some of the more established players are targets for acquisition by companies that serve the enterprise market. Large companies have vast stores of data, plus get a lot of activity in social media, and its harder to make sense of it for meaningful business decisions. Enterprises want to make sense of their private as well as public social media data, and it doesn’t make sense to use a variety of platforms to do that.

I also think there will be a continuing drive to tune text analytics to create richer results within industry or market sectors (finance, pharma, CPG, etc) and to get away for more generic analysis

Robin Seidner
Director, Strategic Alliances, Insights
Radian6 (a company)

The gap between software developer promises and user expectations will narrow as consumers choose text analytics software designed for their specific use cases. More importantly, 2012 will be the year of text analytics user education. Clients will finally begin to understand that text analytics software is not a black box where any data goes in and finished reports magically appear. Just as with structured data analytics software, a skilled user is necessary to get the best actionable insights desired. Even software firms which previously marketed their wares primarily via an NLP-smoke-and-mirrors (you don’t know what it’s doing, just trust us)-wow factor will realize that a more aware and educated customer is a happier customer.

Tom H. C. Anderson
Managing Partner
OdinText (by Anderson Analytics)

Big thanks to all my fellow text analytics colleagues who responded with their predictions today.

Please check back tomorrow as I close the week out with predictions from some friends in the marketing research c-suite.


[Post to Twitter] 

Tags: Market Research · Marketing research · Odin Text · OdinText · Sentiment · Sentiment Analysis · Social Analytics · Social Analytics Summit · Text Analytics · Text Analytics News · Text Analytics Summit · Uncategorized · text mining · tomhcanderson

3 responses so far ↓

  • 1 Joe McLean // Jan 5, 2012 at 6:20 pm

    Thanks Tom. I agree with most of the predictions but feel 2012 will be a year of incremental change as text analytics continues to mature. I think text analytics will bifurcate between extremely sophisticated text analytics tools for expert users in marketing research, business analytics, forensics, etc and becoming embedded in search, ECM, CRM, media monitoring, etc and largely invisible to users.

  • 2 Text Analytics in 2012 « Breakthrough Analysis // Jan 5, 2012 at 6:36 pm

    [...] question can from my friend Tom Anderson, who collected and published responses from a variety of industry figures. I was late in answering myself. Tom will add my response, which I’ll post directly here [...]

  • 3 Tom H C Anderson // Jan 6, 2012 at 3:38 am

    Thank you Joe. We’ll do this for 2013 again, please send me a prediction then as well.

Leave a Comment