Tom H. C. Anderson - Next Gen Market Research™

A past time even less productive than tweeting
This past week I was invited to speak on text analytics at the MRMW 2012. The event was extremely well attended and I’m excited about the opportunity for text analytics in mobile.
Because of our early work in social media analysis with firms like Facebook and LinkedIn I was [...]

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Google Consumer Surveys had a booth at the #MRMW conference last week. I received a t-shirt with their new logo. Admiring it now. Do you like it?
@TomHCAnderson
 

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How many survey questions are needed?

Yesterday’s Q&A with BRB prompted an interesting discussions on one of the research related LinkedIn groups I belong to. As a result today I have a semi hypothetical question I’d like to put out to the marketing research community.
Let’s assume that a customer satisfaction survey has these four quite [...]

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Tom H. C. Anderson of Anderson Analytics (OdinText) RBR Q&A
Bob Lederer, Editor of Research Business Report asked me a few questions about OdinText and the state of text analytics today on his new vlog (Research Business DAILY Report).
Apologies in advance for the audio/video sync.

Social media monitoring aside, I do believe text analytics is the single [...]

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