Tom H. C. Anderson - Next Gen Market Research™

Is it time to slaughter your sacred research cows?
The relative interest in the recent post about the census both here on the blog and in NGMR surprised me a little. Not that I didn’t expect there to be traffic, after all census is something that affects everyone, and race is always seems a hot button topic [...]

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1870 Statistical Atlas of the Ninth Census

After all the interest in yesterdays post about the census I did a bit of googling and found a copy of the 9th census online. Antiquated race terminology aside, I’ve got to say, the data visualization is quite impressive especially when you consider they are 140 years old! Heat [...]

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In 2010 US Government Wastes Three Billion Tax Dollars On Useless Race Question!

I have to admit, as a market researcher I should probably have been paying more attention to US Census efforts so. As a taxpayer alone, the total cost of $14.7billion, should be enough to interest me.
When I picked up the form last night to [...]

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