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Text Analytics and Academia

November 22nd, 2010 · 3 Comments

Was invited back to Iona College again tomorrow to speak on Text Analytics. I always look forward to speaking in front of students, especially if there is good Q&A afterwards.

I think business still isn’t leveraging our ties to academia enough, and this is why I recently agreed to serve on Merlien Institute’s advisory Board. I admit, I haven’t been as good about it as I was when first starting Anderson Analytics. Many of our first projects were in collaboration with academia (MIT, UCONN, UCSF,…). We subsequently hired a few of these brilliant PhD students to work on ‘real-life’ client projects, and I believe this also had the added benefit of landing some interesting University work/clients (Babson College, UC Davis etc.).

So writing today in case someone in academia who is working on text analytics is reading. We’d love to hear from you and learn more about what you’re doing. Always looking to learn, share and grow and even possibly collaborate.

Tom H. C. Anderson

Tags: Academia · Anderson Analytics · College Marketing · Conferences · Market Research · Marketing research · Text Analytics · Tom H. C. Anderson · tomhcanderson

3 responses so far ↓

  • 1 Guera // Nov 24, 2010 at 4:37 am

    Hi Tom,

    Do you mean analysis of sms type communication?


  • 2 Guera // Nov 24, 2010 at 4:47 am


    Not to worry, I found the context to your question on AA’s site.

    No, not to the extent you suggest there. I am analysing marketing and advertisement text manually and using ATLAS.ti to research Revenue Assurance in the CSP industry. Work done at the University of Johannesburg.

    Happy to discuss further.


  • 3 Next Week, Next Conference! // May 4, 2011 at 1:14 pm

    [...] area underserved by trade org chapters). But even more importantly, as I’ve said here on the blog before, networking with academia is a critical part of innovating while staying grounded in proper [...]

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