Continuing with this weeks theme, I’m posting the favorite movies today from our most recent GenX2Z US College tracking study.
One thing is clear, I have to see Inception!
Interestingly, Toy Story at III #2, is just as popular among the guys as the girls. Given our statistics on the use of Facebook among this demographic, I’m not at all surprised that The Social Network is so popular. Great movie by the way.
@TomHCAnderson
![[Post to Twitter]](../../../../wp-content/plugins/tweet-this/icons/tt-twitter-big1.png){kind=icon}
Tags: Academia · Anderson Analytics · College Marketing · GenX2Z · Market Research · Marketing · Marketing research · Surveys · Top Market Research · Youth Marketing · facebook · tomhcanderson
Next Gen Market Researcher
Top 10 Influencers
On Social Media
Joe Fernandez
On Influence
Scott Monty
On Social Media
Jeff Jonas 
On Big Data
Seth Godin 
On Marketing
Guy Kawasaki
On Marketing
Eliyahu M. Goldratt 
On Optimization
Laura Ries
On Branding
Dan Ariely 
On Marketing
Martin Lindstrom 
On Marketing
Grant McCracken 
On the Future and Culture
Alf Rehn 
On Innovation
Jonah Lehrer 
On Neuro Science
David M. Scott 
On PR
Al Ries
On Branding & Positioning
Jack Trout
On Branding
Seth Grimes
On Text Analytics
Gregory Piatetsky Shapiro
On Data Mining
Don Peppers 
On Marketing
2011 NGMR Awards
© 2006–2007 Tom H. C. Anderson - Next Gen Market Research — Sitemap — Cutline by Chris Pearson
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
2 responses so far ↓
1 Duncan Stuart // Dec 21, 2010 at 3:40 pm
I was invited to a preview of a Saw movie and came away very depressed for the state of the human race - because I knew how popular these squalid, torture-glorifying attacks on human dignity really are. It would be interesting to mine your data, Tom, and then analyse the respondents who rate Saw as a favourite - putting these at number 16 on your list.
Do they have other signifying characteristics? If your poll has a psychometric battery, then it would fascinating to see if these are misfits (my hypothesis) or, in actuality, just your harmless young kid from next door.
2 Tom H C Anderson // Dec 21, 2010 at 6:57 pm
Interesting hypothesis and idea Duncan. I was going to say that I’m not sure we have the variables to determine if they’re “misfits”, but then I recall that we do have a couple of questions from a well validated psychographic battery which include ‘outlook’ (satisfaction/depression).
I personally hate the horror genre, though I’ve met some seemingly normal kids who really love it. I wonder if there’s not some secondary research out there from academia that has explored this link?
Leave a Comment