Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers
Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]
Tags: Anderson Analytics · Business Guru · CCO · CMO · Grant McCracken · Interview · Market Research · Marketing · Marketing Guru · NGMR · Tom H. C. Anderson · next gen market research
Grant McCracken Q&A with Tom H. C. Anderson
I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]
Tags: Anderson Analytics · Business Guru · CCO · CMO · Grant McCracken · Interview · Market Research · Marketing · Marketing Guru · Segmentation · Social networks · Tom H. C. Anderson
Next Gen Market Researcher
Top 10 Influencers
On Social Media
Joe Fernandez
On Influence
Scott Monty
On Social Media
Jeff Jonas 
On Big Data
Seth Godin 
On Marketing
Guy Kawasaki
On Marketing
Eliyahu M. Goldratt 
On Optimization
Laura Ries
On Branding
Dan Ariely 
On Marketing
Martin Lindstrom 
On Marketing
Grant McCracken 
On the Future and Culture
Alf Rehn 
On Innovation
Jonah Lehrer 
On Neuro Science
David M. Scott 
On PR
Al Ries
On Branding & Positioning
Jack Trout
On Branding
Seth Grimes
On Text Analytics
Gregory Piatetsky Shapiro
On Data Mining
Don Peppers 
On Marketing
2011 NGMR Awards
© 2006–2007 Tom H. C. Anderson - Next Gen Market Research™ — Sitemap — Cutline by Chris Pearson
Tweet This Post links powered by Tweet This v1.3.9, a WordPress plugin for Twitter.
