Tom H. C. Anderson - Next Gen Market Research™

Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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This Year’s Next Gen Market Research Awards go to Insites Consulting, Brain Juicer and Bob Lederer
Winners of this years’ NGMR Disruptive Innovation Awards across three categories were announced earlier this week at The Market Research Event in Nashville TN.
Concept Deployment: Insites Consulting

Insites Consulting is recognized in large part for their work in deploying several innovative [...]

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