Tom H. C. Anderson - Next Gen Market Research™

Several Impressive Nominations - Three Winners

Each year the 20,000 Next Gen Market Research group members are asked to nominate the firms and individuals they believe are most innovative. This year our eight Regional Moderators (The NGMR Board of Advisors) carefully considered nominations from 30 firms and several talented market research professionals across three categories.

This week at The Market Research Event (TMRE) in Boca Raton FL, winners where honored during an award ceremony and subsequent panel discussion where they presented their work.

Thought Leadership

Fox Broadcasting Co. in collaboration with trueAnthem was the winner in the Thought Leadership Category for their efforts in re-thinking and defining measures for evaluating social media marketing efforts which consider paid as well as earned influence.

Research Concept Deployment

While eye tracking has been around for a while, the Eye Track Shop was recognized for making the technology more actionable and importantly more accessible than ever before. By triangulating facial characteristics their software can be leveraged via respondents personal webcams rather than expensive eye tracking equipment.

Individual

Finally, for his continual disruption, challenging the quantitative side of our industry from his pioneering work in various conjoint techniques such as CBC and Max-Diff to more recent thinking regarding latent class clustering and big data, Dr. Steven Cohen of In4mation Insights received the individual award.

Please join me in congratulating all the nominees and winners for helping to move our industry forward!

Tom [Founder and Chairman - NGMR]
@TomHCAnderson
@OdinText