Tom H. C. Anderson - Next Gen Market Research™

Business School Rule #1 - Buzz Words
It’s been a while since I’ve posted a cartoon here on the blog. However, all the buzzwords (Big Data, Hadoop, Natural Language Processing and Machine Learning etc.) constantly bandied about in our field inspired me - plus I don’t think I’ve ever seen a text analytics cartoon before.

Hope you [...]

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[Reposted from OdinText Text Analytics Blog]
An American Marketing Association case study on text analytics
Disney has been leveraging OdinText Analytics to understand and prioritize voice of the customer comments and improve guest satisfaction. There are many questions that can be answered only through Next Generation Text Analytics. The American Marketing Association will be publishing an OdinText case [...]

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Fifth Year of the NGMR Awards
Earlier this week we announced the call for nominations for the 2014 NGMR Awards. Each year the NGMR Moderators and Judging Committee evaluate submissions from the over 20,000 members of the most engaged networking group in the consumer insights industry.
This is the 5th year of the NGMR Awards [...]

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2014 NGMR Awards
The 2014 NGMR Disruptive Innovation in Marketing Research Awards will be awarded at The Market Research Event (TMRE) in Boca Raton, FL October 20-22. Nominations should be sent to NGMRawards [@] NextGenMR.com by no later than September 7, 2014 and must include two to three paragraphs (no more than one page) of supporting [...]

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Next Gen Market Research VS. Pop Market Research
From Pop Psychology to Pop Market Research - and the importance of proper methodology AND experience
You’ve probably heard the term Pop Psychology or “Pop Psychologist” used to refer to someone perceived as being a psychologist - not because of academic or professional training - but because they [...]

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