Tom H. C. Anderson - Next Gen Market Research™

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

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Text Analytics, Big Data, Mid Data, Small Data, Marketers, Researchers, Practitioners, and Academics!…AMA’s Insights Council and will also be speaking at the conference together with my client from Disney oh how they benefit from OdinText analytics software (sneak peak podcast of talk here http://blog.odintext.com/?p=466

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[Re-posted from OdinText.com Blog]
We’re excited to be presenting again at the American Marketing Association’s second annual “Analytics with Purpose” (Big Data) conference. This year we’ll be co-presenting a very interesting case together with our client at Disney on how they are leveraging OdinText analytics software to solve some of the problems inherent in survey data.

To get [...]

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