Tom H. C. Anderson - Next Gen Market Research™

Are there multiple answers to every question?
There are several simple ‘order of operations’ problems (memes) circulating on Facebook currently. This past weekend I saw this one “6-1×0+2÷2=?”. Over 2,500 people had answered it, 624 had liked it and 243 had shared it. Interestingly I noticed at least half of people have forgotten their order of [...]

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9 Social Media Efficiency Tips & Thoughts on Desired Research Insights
(10 Top Social Media Influencers Series Final of VIII)
Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...]

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Have you been given bad social media advice?
(10 Top Social Media Influencers Series Part VII)
In regard to social media, many of us can agree to disagree. Sometimes, especially in relation to PR, it seems ‘experts’ outnumber clients. While I believe data and text mining hold the key to unlocking a large part of the question [...]

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