Tom H. C. Anderson - Next Gen Market Research™

Woke up this morning to NPR, “Market Research firm Western Wats headquartered in Orem Utah busted by Feds for hiring three 13-year-olds, and for working an additional 1,479 children overtime”.
I’ve never thought much of Western Wats, see a previous entry about them. Still, I couldn’t help thinking about the HBO show Big Love and picturing [...]

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Social Network Sampling for B-B Market Research (Anderson Analytics Now Offers Clients LinkedIn B-B and High Income Sample)

We recently conducted a thorough analysis of LinkedIn network data as well as survey responses collected among its members. The largest business network in the world, LinkedIn’s size and perhaps more importantly, its social network properties appear to [...]

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What if John McCain was running against Sarah Palin and you had to choose among just one of them? Whom would you choose? A somewhat silly/dumb question, but because of social networks like Facebook it can be answered rather easily, albeit perhaps not very scientifically.

The poll above was asked last night among n=100 random Facebook [...]

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Ivy League and Female College Students Strongly Prefer Obama

Today I thought I’d post results from one of our recent college youth ‘GenX2Z surveys’. It seems that few of the surveys and polls out there have an accurate read on this demographic. In terms of background, Anderson Analytics’ GenX2Z panelists are recruited locally at college [...]

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Online Research Best, IVR Second Best, Telephone Third
Inside Research (IR) today helped confirm what I have always known to be true. Online research is better than traditional research methodologies for more reasons than speed and cost.
Ever since P&G’s Kim Dedeker made her comments about online panels two years ago a hot topic of discussion in [...]

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