Tom H. C. Anderson - Next Gen Market Research™

IKEA Responds to the #IKEAfoodFAIL Post

[IKEA has just sent a second response to yesterday's blog post as well as an answer to my subsequent request to clarify an article in Swedish business paper SvD, which stated that IKEA was planning to reverse the decision to carry only IKEA branded food. Their verbatim explanation below.]
Hello Tom,
Thank [...]

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Today just posting a few updates related to upcoming/recent social media and text analytics events.

New York Technology Council - Expert Panel
On July 21st, 6 - 8pm on 46th & Park I will be participating in a panel on social-media analytics, sentiment and text mining. There will be a short presentation before the panel after which [...]

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Web scraping av sociala medier för marknadsundersökningar med Tom H. C. Anderson (Sveriges Marknadsundersökare - SÖK)

Tid: Jun 02, 10:00 - 12:00
Plats: City Conference Center, Drottninggatan 71 B, Stockholm
I de sociala medierna läggs tonvis av information ut och en hel del av den rör varumärken och tjänster som vi är intresserade av i marknadsundersökningssammanhang. Att skrapa rent [...]

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