Tom H. C. Anderson - Next Gen Market Research™

Today’s Reason - Fighting CGM (Brand Terrorism)
I’ve been working a lot lately on SNS (social network) analysis and also of course on CGM (consumer generated media) analysis using text mining techniques.
I usually tell our clients that they should be thinking not about where to use text analytics, but rather the question should be where not [...]

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In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like Microsoft and Yahoo, and then looks at specific themes or verbatim concepts such as marketing research:

“Since mid-2003, there has been a steady decline in [...]

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KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business!

Perhaps business have realized that DM is actually an even better investoment/ROI in leaner times?
-Tom
 

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This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say.
Made me wonder what proportion of market researchers have ever conducted a conjoint, and among those that do use them what the most popular [...]

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Organized people are just too lazy to look for things!

After a little more research, I’m starting to think a 3 monitor configuration may be ideal. Also, I understand that while 24″ and 26″ seems to be better than 18″, there may be some evidence to suggest a decrease in productivity at displays of >= 26″ [...]

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Today I’m trying desperately to find a copy of the presentation that Kim Dedeker of P&G presented at the 2006 IIR Research industry Summit on Improving Respondent Cooperation. She gave three online concept test examples that would have given wrong results.She was also quoted as saying “Two Surveys a week apart yielded different recommendations… I [...]

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If you’re like me, you probably spend more time in front of your computer than you do driving, watching TV, or sleeping all added together.
I’ve been using “dual monitors” (2), for quite some time now and don’t know how I got any work done before?
So it’s time for me to update to a more powerful/faster [...]

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Yesterday Linkedin made a searchable group directory available. This group directory allows you to search groups of interest and apply to join those you like. This feature has been available on Facebook for some time, but only a very limited initial directory had been available on Linkedin until yesterday.
I’m already a member of quite a [...]

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Heading to my local Starbucks this morning I was shocked to see a very long line. Are they giving out free coffee? Even if they were, the line wouldn’t be this long.
The line was actually for the AT&T store next door. I had forgotten that today the new iPhone 3G went on sale. My wife was [...]

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