Tom H. C. Anderson - Next Gen Market Research

Today’s Reason - Fighting CGM (Brand Terrorism)
I’ve been working a lot lately on SNS (social network) analysis and also of course on CGM (consumer generated media) analysis using text mining techniques.
I usually tell our clients that they should be thinking not about where to use text analytics, but rather the question should be where not [...]

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In the current issue of ESOMAR Research World magazine Andrew Jeavons writes about “The digital canary”. Andrew proposes using Google Trends as a way to judge the success of companies like Microsoft and Yahoo, and then looks at specific themes or verbatim concepts such as marketing research:

“Since mid-2003, there has been a steady decline in [...]

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KDnuggets.com posted a poll asking readers if they expected more or less business for data/text mining and analytic services. Most of us expect it actually to be good for business!

Perhaps business have realized that DM is actually an even better investoment/ROI in leaner times?
-Tom
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This week Conjoint and Discrete Choice are on my mind. I read somewhere recently that about 300 such studies are done in the US each year. Not too many I would say.
Made me wonder what proportion of market researchers have ever conducted a conjoint, and among those that do use them what the most popular [...]

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Organized people are just too lazy to look for things!

After a little more research, I’m starting to think a 3 monitor configuration may be ideal. Also, I understand that while 24″ and 26″ seems to be better than 18″, there may be some evidence to suggest a decrease in productivity at displays of >= 26″ [...]

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