Tom H. C. Anderson - Next Gen Market Research™

Online Research Best, IVR Second Best, Telephone Third
Inside Research (IR) today helped confirm what I have always known to be true. Online research is better than traditional research methodologies for more reasons than speed and cost.
Ever since P&G’s Kim Dedeker made her comments about online panels two years ago a hot topic of discussion in [...]

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Marketing News or Market Research Ads?
This morning I got the new copy of American Marketing Associations (AMA) Marketing News magazine in the mail. The cover once again was about the 2008 Honomichl 50. Damn, I thought, again? I’ve read about this list so many times already. Each time it seems to be split a different [...]

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As some of you may know I’m a huge Social Networking (SNS) fan, and I’m especially fond of LinkedIn. One of the many features I’ve enjoyed on Linkedin is the LinkedIn Groups. A few weeks ago LinkedIn changed the group limit to 50 in preparation of some new functions that would be coming soon. These [...]

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Greenfield Online’s Hugh Davis and Anderson Analytics’ Tom H. C. Anderson Discuss Online Market Research.

Hugh Davis - Cofounder/EVP
Greenfield Online
Today I’m posting answers to a few questions I posed to Hugh Davis, Executive Vice President and co-founder of Greenfield Online. Hugh joined Greenfield Consulting Group in September 1992, and in 1994 he co-founded Greenfield Online with [...]

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Hmmm, after my last couple posts about Multimon configurations I had almost decided on a triple 24” combo. Then I saw this special on TV last night. The treadmill moves at about 1-2 miles/hour. Wide screen PC, Wireless phone setup with headset, and slow moving treadmill.

They ran a test in an office, and participants lost [...]

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