Tom H. C. Anderson - Next Gen Market Research™

Best Market Research Halloween Costume 2009

See this post if you don’t get the joke
@TomHCAnderson
 

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I had back to back conferences the past two weeks. Spoke on the importance of Transparency in Offshoring Market Research at the Conference on Quality at The Market Research Event (TMRE), and then on Marketing Research and Social Media at ESOMAR Online. It was also a pleasure to moderate the panel discussion between Sean Bruich [...]

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I want to thank all Next Gen Market Research members for their participation in the first official NGMR survey. We now have about 850 completes. Will be leaving the survey in field through the weekend to allow those who have been traveling to take part. I should hopefully be able to get some of the [...]

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If you’re at The Marketing Research Event in Las Vegas please stop by Sumerlin F tomorrow, Monday at 10:20 to hear why Offshoring is such an important issue for us all!


 

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Tom H. C. Anderson of Anderson Analytics talks to Dan Shapero of LinkedIn and Sean Bruich of Facebook about leveraging social media for marketing and market research.
By Tom H. C. Anderson - Published in the October 2009 issue of Research World: The magazine for marketing intelligence & decision making
There are different options of recruiting samples [...]

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Earlier this week I spoke to two graduate level classes in public relations at Iona College. The students were wonderful and had some great questions after my talk.
One thing I thought was a bit unusual was that 90% of the students were women. The professor told me that this ratio isn’t all that uncommon in [...]

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Yesterday the Next Generation Market Research Group on LinkedIn (NGMR) hit the 6,000 member mark!
I had no idea how many experienced market researchers there were on LinkedIn. Several colleagues have been telling me that it is the one group on LinkedIn that is worth checking in on frequently.
I do think the group fills a void [...]

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