Tom H. C. Anderson - Next Gen Market Research™

More on the IIR interview tomorrow here on the NGMR blog!
IIR and Greenbook both posted a Q&A session I had with Lenny Murphy to their blogs today.
Check back on this blog tomorrow if you’re interested in my thoughts and subsequent follow-up to the interview with Leonard Murphy.
@TomHCAnderson
 

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10 Tips MR Blogger Tips & Interview with MRIA’s Vue Magazine
In an interview with Canada’s MRIA for this month’s issue of Vue Magazine they asked me if I could provide some tips for aspiring marketing research bloggers. If interested you can read the rest of the interview about why I blog etc. below. As for [...]

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A Candid Discussion on Offshoring Transparency - Foundation for Transparency in Offshoring Interview with MRGA Radio
Since the FTO (Foundation for Transparency in Offshoring) was founded to bring more attention and clarity to the growing practice of offshoring various parts of the marketing research value chain there has been a lot of interest and questions about [...]

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Q&A with Text Analytics News and 7th Annual Text Analytics Summit Info
Just a quick post today to let you know about the upcoming 7th Annual Text Analytics Summit (May 18-19, Boston). The Summit is the only comprehensive conference around that completely focuses on the text analytics industry and the important issues associated with it. I’ve [...]

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Next Gen Positioning - Many newer smaller firms including Anderson Analytics, Brain Juicer, Itracks, Peanut Labs and Vision Critical are competing with big boys for hearts and minds of research professionals

Lenny Murphy posted an interesting sneak peak analysis of one question in the Greenbook Industry Trends study earlier today.
Full disclosure, Anderson Analytics was one of [...]

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Researchers, this Valentine’s do something nice to show respondents you love them

I usually post or tweet this link once a year right before Valentine’s Day because so many people are in the market for a diamond then.
It was a model we built for fun back in 2006. I don’t consider it promotional per se as [...]

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The Last Blog Post:
If you had one last blog post to write, what would you say?
Better yet, if several respected marketing bloggers secretly agreed to take one moment to share their last thoughts with the world…at the exact same time…without prior warning…what would it look like?
This recent request, inspired by the ideas of Randy Pausch [...]

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Passionate about the Future of Research
In 2007 the Next Gen Marketing Research networking group (NGMR) was founded for like minded research professionals who felt that, while the market had changed and customers had changed, unfortunately consumer insights had not.
Since then several NGMR members have expressed a desire for a badge to help show their support [...]

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