Tom H. C. Anderson - Next Gen Market Research™

In a more competitive event market, researchers still value innovation
What is Next Gen Market Research? Depending on who you talk to it may mean different things. Some like me think of advanced analytics and big data (both structured and unstructured), others might say gamification, neuroscience, social media monitoring, MROC’s or mobile.
Clients like P&G are beginning [...]

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Does Convergence of Ad Media Require Convergence of Research?
For the past several years now my firm’s media industry clients have been asking us to help measure ad effectiveness of more complex campaigns. Many media sales today go beyond traditional TV ads and also frequently include a combination of various banner ads across online networks, social [...]

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Looking at Text Analytics by Area of Expertise
(Thoughts from Sentiment Analytics Symposium 2012)

Sentiment Analysis is a terribly difficult problem. The problem is in defining the problem - the input is the problem - but you can’t avoid it, IT IS the future, and I’m very optimistic about it!
Professor Bing Liu started off the Sentiment Analytics Symposium [...]

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