Tom H. C. Anderson - Next Gen Market Research™

1870 Statistical Atlas of the Ninth Census

After all the interest in yesterdays post about the census I did a bit of googling and found a copy of the 9th census online. Antiquated race terminology aside, I’ve got to say, the data visualization is quite impressive especially when you consider they are 140 years old! Heat [...]

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In 2010 US Government Wastes Three Billion Tax Dollars On Useless Race Question!

I have to admit, as a market researcher I should probably have been paying more attention to US Census efforts so. As a taxpayer alone, the total cost of $14.7billion, should be enough to interest me.
When I picked up the form last night to [...]

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Some of you found yesterdays chart showing social networks by age useful and asked me about gender. For those who haven’t had the chance to segment your own customers by social media and social network use yet the charts below may be somewhat useful.

Among younger teens, Facebook is more popular among males, MySpace among females. [...]

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