Tom H. C. Anderson - Next Gen Market Research™

Celebrating Midsummer, Anniversaries & Research Industry Awards!
Summer is in full swing, and I would like to take this opportunity to wish everyone a very Happy Midsummer 2010!

This year’s holiday is particularly special for me because it marks the fifth anniversary of Anderson Analytics. Thank you to all of our friends and clients for your support [...]

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Grant McCracken and Tom H. C. Anderson Discuss Chief Culture Officers

Today I’m glad to have Grant McCracken back on the blog again to discuss his new book Chief Culture Officer: How to Create a Living Breathing Corporation. For those of you not familiar with Grant, he is an anthropologist and what I would call a [...]

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Grant McCracken Q&A with Tom H. C. Anderson

I learned of Grant’s work just before the ESOMAR Annual Congress in Montreal last year where he was the Key Note. It turns out he lives in the next town over and is now a member of the Next Gen Market Research Group (NGMR) which I moderate on LinkedIn.
Grant holds [...]

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