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Entries Tagged as 'GRIT'

Top 15 Most Innovative Research Firms

March 15th, 2012 · 4 Comments

What is your research type?
Greenbook’s 2012 GRIT report was released yesterday including this year’s list of the top 50 companies mentioned as being most innovative by researchers. I have to admit it was nice to see Anderson Analytics in the top 15 even though NGMR did not officially participate in the study. We dropped [...]

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Tags: Anderson Analytics · Awards · GRIT · Graphs · Greenbook · Market Research · Marketing research · NGMR · NGMR Award · Odin Text · OdinText · Positioning · Qualitative · Quantitative · Text Analytics · Uncategorized · innovation · next gen market research

GRIT Research Trends Study - Summer 2011

July 17th, 2011 · 1 Comment

Dear Research Professional,
As some of you know, in 2009 we started participating in the RIT (Research Industry Trends) Survey. In the Fall of 2010, the official name for the study was changed to GRIT (Greenbook Research Industry Trends) survey, but it is still co-sponsored by a consortia of research institutions including: Next Gen Market Research [...]

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Tags: Anderson Analytics · Datamining · GRIT · Greenbook · MRGA · Market Research · Marketing research · NGMR · OdinText · Surveys · Text Analytics · Uncategorized · ama · american marketing association · text mining · tomhcanderson

Free 2011 Research Industry Trends Report

April 19th, 2011 · 2 Comments

For those NGMR members who participated in the 2011 GRIT survey, or if you’re a researcher and you’re just curious about the Market Research Industry Trends covered in this years report I’ve included a link to download the PDF here.
Curious to hear your thoughts if any.
@TomHCAnderson
 

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Tags: GRIT · Greenbook · Marketing research · NGMR · Uncategorized · next gen market research