Tom H. C. Anderson - Next Gen Market Research™

many of these new money changers in the temple of consumer insights research rightly need to be thrown out…Make sure you know who is giving you advice. Look at their background carefully, how have they actually helped businesses? They should be able to give very specific examples while considering your unique situation. ..Importantly, before you pay much attention to that next blog post, market research conference talk, or advisory telephone call, look for the explicit evidence that you are talking to a real researcher

[Read more →]

This Year’s Next Gen Market Research Awards go to Insites Consulting, Brain Juicer and Bob Lederer
Winners of this years’ NGMR Disruptive Innovation Awards across three categories were announced earlier this week at The Market Research Event in Nashville TN.
Concept Deployment: Insites Consulting

Insites Consulting is recognized in large part for their work in deploying several innovative [...]

[Read more →]

9 Social Media Efficiency Tips & Thoughts on Desired Research Insights
(10 Top Social Media Influencers Series Final of VIII)
Over the last few days we’ve talked a bit about what influencers think works and doesn’t work. As a conclusion to this influencer series here on NGMR I asked for a few tips for those wishing to [...]

[Read more →]