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Entries Tagged as 'Offshoring Transparency'

Who Is Lenny Murphy?

March 1st, 2011 · 4 Comments

Boomerang Market Research Industry Interviews (On behalf of IIR’s Tech Driven Market Research Event)
Leading up to IIR’s The Tech Driven Market Research Event, Leonard Murphy asked to interview me as part of a series of interviews with speakers at the event (on behalf of IIR and Greenbook). I agreed and suggested I interview him at [...]

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Tags: Anderson Analytics · CASRO · Conferences · Foundation for Transparency in Offshoring · Greenbook · Interview · MRGA · Market Research · NGMR · Off-Shoring · Offshoring Transparency · Tom H. C. Anderson · Uncategorized · esomar · next gen market research · offshoring · tomhcanderson

Live Interview - Transparency in Research Offshoring

February 24th, 2011 · No Comments

A Candid Discussion on Offshoring Transparency - Foundation for Transparency in Offshoring Interview with MRGA Radio
Since the FTO (Foundation for Transparency in Offshoring) was founded to bring more attention and clarity to the growing practice of offshoring various parts of the marketing research value chain there has been a lot of interest and questions about [...]

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Tags: Interview · Market Research · Marketing research · Off-Shoring · Offshoring Transparency · offshoring

How to Gain a Thousand Brand Detractors in a Weekend

October 24th, 2010 · 1 Comment

Another Reason I’m Not Worried About ISO for MR in USA - ISO Kills Brain Cells, Impairs Customer Service

Today blogging from an airport in Germany where myself and over a thousand other passengers have been waiting for over 30 hours allegedly due to some fog yesterday morning. The main cause of the long delay seems [...]

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Tags: ISO · Marketing research · NPS · Off-Shoring · Offshoring Transparency · WOM · offshoring

FTO Welcomes Tom De Ruyck

September 29th, 2010 · 1 Comment

BAQMaR President Joins Foundation for Transparency in Offshoring Board of Advisors

I’m writing briefly today to welcome our newest member, Tom De Ruyck, to the FTO (Foundation for Transparency in Offshoring) Board of Advisors. Tom is President of the European market research association BAQMaR, and also serves as an account executive at Insites Consulting.
A frequent speaker [...]

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Tags: BAQMAR · Market Research · Marketing research · NGMR · Off-Shoring · Offshoring Transparency · ama · american marketing association · offshoring

Next Gen Market Research is Proactive!

September 25th, 2010 · No Comments

NGMR Meme #31 - “Listening VS. Asking”
BAQMaR President, Sr. R&D Manager of Insites Consulting, fellow winner of the AMA’s 4 under 40 Market Research Leader Award winner, Tom De Ruyck and has just submitted our 31st Market Research Meme for the NGMR Meme competition.

Thank you Tom for reminding us that Next Gen Market Research (including [...]

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Tags: Awards · BAQMAR · Foundation for Transparency in Offshoring · Market Research · Marketing research · NGMR · NGMR Meme Contest · Offshoring Transparency · Social Media · Text Analytics · Uncategorized · meme · next gen market research