Tom H. C. Anderson - Next Gen Market Research™

Anderson Analytics Update and Marketing Guru Roundtable Discussions
Next week we will be launching our recently updated company website. The new site will allow our clients secure encrypted access to their current projects and safe and easy file transfer. The site will also allow visitors to the site easier access to Anderson Analytics’ white papers and [...]

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I got up early today and hadn’t had my coffee yet when logging into Linkedin. In case you haven’t seen it yet, Linkedin launched a redesign last night. I would say it’s really just aesthetic, with no real new features.
The new site is different only in terms of navigation, making greater use of tabs and [...]

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In this weeks Advertising Age magazine Jack Trout published an article we had spoken about a few weeks ago. The article compares statistics from Business Week on the average tenure of C-Level Executives with statistics from this years Anderson Analytics - MENG ‘Marketing Trends’ study showing a ranking of important issues of marketing executives. CMO’s [...]

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For this month’s issue of Competitive Intelligence magazine, a SCIP (Society for Competitive Intelligence Professionals) publication I was asked to write an article on text analytics/text mining. You can access the article here. It’s general in nature but also touches on methodology.
Surprisingly to me, having applied text analytics (TA) techniques since early 2005, most market [...]

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Today Seth Grimes, Chairman for the Text Analytics Summit and contributing editor and Breakthrough Analysis columnist for Intelligent Enterprise magazine published an article which dealt with a text analytics project Anderson Analytics conducted for Unilever recently. You can read or listen to the article here b-eye (Business Intelligence Network).
I think the Unilever Dove, pro-age project [...]

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In this month’s issue of ESOMAR Research World magazine there is a summary I put together on a recent survey Anderson Analytics conducted among executive level marketers together with MENG (Marketing Executives Networking Group). While the study results have been covered by AdAge and eMarketer etc., the ESOMAR article is unique in that we broke [...]

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It’s Valentines Day today, and it made me think back to the pricing model we built here at Anderson Analytics two years ago today. To get a background on the model and why I decided to build it you can check out Anderson Analytics’ 02/09/06 press release “A Diamond is Forever – But at What [...]

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I’m a coffee drinker, and think Starbucks has some of the best retail coffee available in America. I’m also grateful to them for trying to bring the European coffee shop experience to us (albeit Americanized quite a bit). Starbucks has both a good brand name and a quality product, so I’ve been happy to give [...]

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As you know Anderson Analytics uses text analytics in order to analyze and understand text data in not just surveys and focus groups, but also from discussion boards and blogs on the web. The latter is an excellent way for companies to monitor and understand what people are saying about their products, brands and competition.
There’s [...]

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