Tom H. C. Anderson - Next Gen Market Research™

Should your co. have an app for that?
I was asked to comment on MasterCard’s new iPhone application “Priceless” in this week’s Adage. Since publishing of the article I’ve received some questions on whether or not certain companies should be involved in social networks, specifically do they have any business building apps?
Based on our recent research [...]

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Next Gen Market Research Group (NGMR) on LinkedIn hits 5,000 member mark!

Today the fastest growing market research group on LinkedIn, Next Gen Market Research (NGMR), will hit the 5,000 member mark. I’ve been moderating the group for quite some time and have been told by several members that it is by far the best market [...]

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What Type of Social Network user are you? - A Social Network Usage Model
Segmenting the US population into various groups of social network Users and Non-Users can be challenging. Americans from all walks of life are now using social networks and are using them more so than email. Still others are skeptical and claim they [...]

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There’s a lot of talk online today about an article in the Guardian about how Media execs at Morgan Stanley were rocked by a 15-year-old’s blunt, blistering analysis.
What’s the key learning here? When communicating to C-Level management, do so in the tone of a 15 year old???
Lets put aside the obvious sampling problems as well [...]

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Need for Social Interaction, Not Tech Savvy Reason for Explosive Growth; Gen Y Users of Social Networking Happier and Dating More
[Note: Just posting part of our recent press release on our SNS study today]

Stamford, CT, July 13, 2009 — Facebook far exceeds the other major social networking sites in popularity and value, according to a [...]

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Today’s follow up on Anderson Analytics’ most recent Social Media Study; If your customers aren’t on Social Networks today, they certainly will be tomorrow!

@TomHCAnderson
@InfoAdvantage
 

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For Reach x Frequency Considerations…
As a follow up to yesterdays post, today’s bit of chart porn from Anderson Analytics’ new Social Media Study below. More to come on this blog and Anderson Analytics site over the next few days.

@TomHCAnderson
 

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New Anderson Analytics Social Media Study - US Social Network Services
Anderson Analytics just completed a new social media study specifically on the use of the four most popular US social network services: Facebook, MySpace, LinkedIn and Twitter. The below chart gives you an idea of just how many Americans are using SNS.
US Social Network Penetration

Among [...]

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