Tom H. C. Anderson - Next Gen Market Research™

Habit Changer - Using customer feedback to build and improve products

There are a lot more companies out there offering ‘intelligence’ services not just to other companies, but now even to individuals. I’m using the definition of ‘intelligence’ as in Business Intelligence (BI) somewhat broadly now, but it is an area of interest to me, and [...]

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Pamela Anderson teaches us about eye tracking - Who said market research can’t be sexy?

Because Pamela Anderson sometimes gets mixed up in Anderson Analytics’ social media SEO data, I happened on a blog post the other day that used her image as an example of eye tracking and heat map technology (see two images below).

I’ve tried [...]

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Brand Festival 2010 - Strategic Summit - New Economy

I’ve just been asked to speak at BrandFestival - 2010 which is their Jubilee, 10th event, in cooperation with The Economist. The event will take place October 21st in Budapest Hungary.
I’ve spoken to several past attendees who had great things to say about the event.
Will just need to [...]

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Tom H. C. Anderson Joining Merlien Institute Advisory Board

I am pleased to announce today that I have accepted an invitation to join the Advisory Board of Merlien Institute.
Merlien Institute is a progressive, global organization which dedicated to the advancement of qualitative research in academia, business and policy environments. Given my keen interest in text analytics [...]

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Some of you may recall that I recently announced I had accepted an invitation to keynote the upcoming annual congress for AMAI (Mexico’s national market research association) in September.
The topic of my presentation was to be text analytics - a specialty for which in all modesty I am known, and an area of research about [...]

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Sometimes arguments for a proposed change are much too weak for too many. Who actually benefits?
Eli Goldratt, the father of process improvement, whom I’ve interviewed here on the blog just shared the video below.

Eli doesn’t believe all change and cost cutting measures are good, especially not for Market Research. If it truly makes sense, it [...]

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Reminder to anyone interested. Tomorrow I will be taking part in an expert panel on social media at the New York Technology Council.
The event is free for NYTEC members and sponsors and only $15 for non-members.
Also on the panel are Brad B. McCormick, Executive Vice President and Global Director of Digital at Porter Novelli, and [...]

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As a few of you may now already be aware, ESOMAR today announced that its Council has revoked my status as one of the organization’s two elected U.S. representatives.
I have included the announcement that ESOMAR has been circulating, which outlines their reasons for my discharge.
I am of course deeply disappointed with their decision.
@TomHCAnderson
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Dear Member
The role [...]

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NGMR Market Research Meme Contest Submission #10 MROC and # 11 Online Panels
Itracks definitely has some creative and Meme loving talent. Today we have two submissions from Panel & Marketing Coordinator, Terri Sorenson. The first meme below I believe is in light of recent discussions on twitter and blog posts about MROC’s, the second [...]

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