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Entries Tagged as 'David M. Scott'

2010 Marketing Trends Study Results

March 1st, 2010 · 3 Comments

Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.

To start us off I thought I would share this year’s list of [...]

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Tags: Anderson Analytics · Business Guru · David M. Scott · Guy Kawasaki · Market Research · Market Research Guru · Marketing · Marketing Guru · Marketing Research Guru · Marketing research · Tom H. C. Anderson · seth godin

David Meerman Scott speaks to Tom H. C. Anderson about PR

February 7th, 2009 · 8 Comments


Anderson Analytics Marketing Guru Round Table Discussion, with David M. Scott
Market researchers are often in a great position to provide good PR for their clients. However often the resulting press release gets watered down to cover uninteresting detail about the company product or agenda. Do today’s corporate PR/Communications people think they are Advertisers? Perhaps that’s [...]

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Tags: Anderson Analytics · Business Guru · CGM · David M. Scott · Interview · Marketing · Marketing Guru · PR · SEO · SNS · Strategy · Tom H. C. Anderson · facebook · web 3.0