Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?
Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.