Tom H. C. Anderson - Next Gen Market Research

Part I: Marketing Gurus
Each year Anderson Analytics and MENG (Marketing Executives Networking Group) releases the Marketing Trends study results. We’ll be releasing results tomorrow, Tuesday the 2nd, and I will also share selected findings here on the blog over the next few days.

To start us off I thought I would share this year’s list of [...]

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Adding a couple more tables today from the NGMR study which we will be releasing tomorrow. The Wall Street Journal, LinkedIn and Quirks seem to be our favorite business websites. Top 10 business websites among market researchers listed below.

I was happy but not surprised given the sample to see that this blog, Next Gen market [...]

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Today Alltop announced version 3.0. Alltop is an RSS aggregating site, “like a digital news rack” which organizes sites according to topics. There are several interesting topics, and a couple of months ago Guy Kawasaki was good enough to add one for Marketing Research here http://market-research.alltop.com/
The primary feature of version 3.0 is the ability for [...]

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Seth Godin talks to Tom H. C. Anderson about Marketing and Market Research
For the past few years Seth Godin has continued to be the top-of-mind business guru among marketing executives. Today I ask him a few questions about what he does, how he does it, and what some of his thoughts are on marketing [...]

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Seth Godin’s Passion and Pop Curves
Perhaps Seth is right? Perhaps viewing our population this way would be more accurate and create more interesting products? What do you think?

Until recently I think we would all have had to focus our work on the pop curve. Though now, with the targeting of category leaders to influence the market via CGM/SNS becoming more popular, perhaps we’ll have more opportunities to conduct research projects among just the “Passionate”. Once you get the passionate on your side as evangelists, going after the pop-market (perhaps with a second product) may be a new popular online marketing strategy.

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