IKEA Responds to the #IKEAfoodFAIL Post
[IKEA has just sent a second response to yesterday's blog post as well as an answer to my subsequent request to clarify an article in Swedish business paper SvD, which stated that IKEA was planning to reverse the decision to carry only IKEA branded food. Their verbatim explanation below.]
Hello Tom,
Thank [...]
Tags: Branding · IKEA · Loyalty Marketing · Marketing · Positioning · Social Analytics · Social Media · Sverige · Text Analytics · Uncategorized · social-media analytics · sweden
Should Micro Segments Matter? (Random Waxing on Text Analytics and Brand Equity)
In 1638 the New Sweden Company established a colony on the Delaware River. Between 1846 and 1930 roughly 1.3 million people, about 20% of the Swedish population at the time left the country, the majority for the USA. By 1900, there were close to [...]
Tags: Anderson Analytics · Branding · Customer Satisfaction · Datamining · IKEA · Loyalty Marketing · Market Research · Marketing · Marketing research · Odin Text · OdinText · Positioning · Retail · Segmentation · Sentiment Analysis · Social Analytics · Social Analytics Summit · Social Media · Social Media Marketing · Text Analytics · Twitter · global market research · sweden · text mining
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