Tom H. C. Anderson - Next Gen Market Research™

First day back in the office stateside today. I noticed in this morning’s mail I had been elected to the Stamford Historical Societies Board of Directors where I have been serving the past few months on the board unofficially. It should be fun to learn more about Stamford’s history and help the society with their [...]

[Read more →]

I posted a couple times on the Absolut Vodka “Mexico - US PR Fiasco” so when I saw a large display of Absolut Vodka’s new pro GBLT packaging in Kastrup airport in Copenhagen I took this picture. Not sure if it has reached the US market yet? Even if it has I doubt there would [...]

[Read more →]

Barriers to entry just as important today as they were over 500 years ago

Glimmingehus Skane Sweden
I drove by Glimmingehus the other day and decided to stop in briefly. It’s not very spectacular as far as castles go but it has a few other characteristics which make it very unique. Other than being one of the [...]

[Read more →]

Offline Marketing S*cks…how do you feel about offline/traditional market research?
Was having breakfast this morning in Copenhagen when I saw this guy. I asked for permission before taking the picture

He was attending the reboot2 conference. Loved the shirt. I may have a couple made up as well “Offline Market Research S*cks” and/or better yet [...]

[Read more →]

I’ve been meeting with a few companies here in Southern Scandinavia this week. Have just one more meeting tomorrow and I’ll be heading back to the US until October when I’ll be here again on business.The other day I was in Gothenburg, Sweden and had a chance to meet with my friend at Zebra Advertising. [...]

[Read more →]

Heading back to Sweden today for the big holiday.

Wishing everyone a very Glad Midsommar!

Tom
 
 

 
 
 
 
 
And my Favorite part

[Read more →]

Roskilde makes up for in interaction for what it lacks in ship detail

I was at the Viking ship museum in Roskilde Denmark earlier today. While I think the ships in the Oslo Viking museum are a bit cooler, as they are better preserved, what’s impressive about the Roskilde museum is the length of some of [...]

[Read more →]

I was very pleasantly surprised and honored yesterday to have the paper I presented on Text Analytics in Market Research at the ESOMAR Innovate conference nominated for the best ESOMAR paper of the year award!
My presentation which was based on the paper took the audience through 3 case studies. A hospitality guest satisfaction case from [...]

[Read more →]

My colleague, Jesse Chen, is in North Carolina this week for the American Marketing Associations’ (AMA) Advanced Research Techniques (ART) Forum. He is there as a poster session presenter on Anderson Analytics text mining methodologies and I asked him how the conference was going so far.
“Some of the interesting sessions yesterday included, Vicki Morwitz from [...]

[Read more →]