The 2013 NGMR Award Nominees are currently being considered across three categories by the Judging Committee. Below are the finalists.
Join us at The Market Research Event for the award ceremony and a panel discussion with the winners on the future of market research.
INDIVIDUAL
Andrew Reid, Founder & President Vision Critical
Bob Lederer, Editor & [...]
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Importance of Sentiment Analysis in Marketing Research Domain
It’s exciting to see more market researchers starting to leverage text analytics including sentiment analysis. My friend Seth Grimes has been a source of information and inspiration to many of us working in text analytics since the outset and ahead of his annual event, the Sentiment Analysis Symposium [...]
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One Digital Metric to Rule Them All - Social Influence
If you’re on Twitter or work with social media I’m sure you’ve heard of Klout. Klout has quickly become the social media influence metric of choice. A few weeks ago I was introduced to their CEO Joe Fernandez, and I thought I’d ask him a few [...]
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