According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail
In this month’s Research World (ESOMAR) magazine there’s an interesting review of a study done by McKinsey among Europe’s leading companies and how they are coping with market change. The results are very similar to those [...]
Entries from August 2010
High Performing Companies all use Text Analytics and don’t Mix their Segmentation and CRM?
April 29th, 2008 · 3 Comments
Tags: Analytics · Anderson Analytics · Marketing · Methods · Segmentation · Strategy · Surveys · Text Analytics · Tom H. C. Anderson
Miley Cyrus’ Vanity Fair Picture Shoot - Blog/Corporate Reaction
April 28th, 2008 · 2 Comments
Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot
Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. [...]
Tags: Advertising · GenX2Z · PR · SNS · Text Analytics
6 – Six Degrees of Separation on Linkedin Update (Now 832 Group Members)
April 27th, 2008 · 2 Comments
6 - Six Degrees of Separation on Linkedin Update (Now 832 Group Members)
Last month I posted an entry about a group on Facebook called “Six degrees of separation - The Experiment” (it’s the largest group on Facebook). The group is an interesting case of how SNS might be used for viral/guerilla marketing. I believe part [...]
Tags: Networking · SNS · Tom H. C. Anderson · Uncategorized
Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
April 26th, 2008 · 1 Comment
Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka [...]
Tags: Advertising · Anderson Analytics · Branding · Marketing · PR · SNS · Text Analytics
Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation – Anderson Analytics Round Table Discussion
April 18th, 2008 · 1 Comment
Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]
Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview [...]
Tags: Advertising · Analytics · Anderson Analytics · Branding · Business Guru · CMO · Interview · Laura Ries · Loyalty Marketing · Marketing · Methods · PR · Segmentation · Strategy · Text Analytics · Tom H. C. Anderson · Uncategorized

























