Tom H. C. Anderson - Next Gen Market Research

According to McKinsey, High Performing Companies all use NLP and don’t mix their Segmentation strategy with CRM and Direct Mail
In this month’s Research World (ESOMAR) magazine there’s an interesting review of a study done by McKinsey among Europe’s leading companies and how they are coping with market change. The results are very similar to those [...]

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Corporate Reaction to Generation Y Star Miley Cyrus’ (Hannah Montana) “Nude” Vanity Fair Picture Shoot

Today one of the most searched terms on Google Trends is for Hannah Montana star “Miley Cyrus”. There’s a lot of talk about her recent shoot in Vanity Fair magazine being to risqué. She has apologized to Disney and her fans. [...]

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6 - Six Degrees of Separation on Linkedin Update (Now 832 Group Members)
Last month I posted an entry about a group on Facebook called “Six degrees of separation - The Experiment” (it’s the largest group on Facebook). The group is an interesting case of how SNS might be used for viral/guerilla marketing. I believe part [...]

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Absolut Vodka Gets “Grade of C” in Handling Web 2.0 PR Fiasco, So Far
On April 16th I posted a somewhat whimsical comparison of Americans and Chinese to my blog. It was a half serious political analysis; really it was a reaction to the reaction of AdAge and other US bloggers to a recent Absolut Vodka [...]

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Marketing Guru Laura Ries and Tom H. C. Anderson Discuss Branding, Market Research and Segmentation
[Anderson Analytics Marketing Guru Round Table Discussion #4 ]

Laura Ries
Marketing Guru
In an effort to bring highlight innovations, methodological trends, and current thoughts in market research, Anderson Analytics has started an ongoing “round-table discussion” series. The fourth of the series is an interview [...]

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In AdAge this week and in several blogs there is a lot of talk about an Absolut vodka ad.
As part of the new and so far rather successful ad campaign, “In an Absolute World” ads depicting what it would be like in an ideal world have been running across the globe. The specific ad causing [...]

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History, Dig It! - Stamford Historical Society Second Annual Gala Fundraiser

As market researchers we’re often so preoccupied with predicting the future that we don’t pay much attention to the past, especially the more distant past. Local historical societies are often a great source of archived historical information.
So, I’m writing today to invite any Stamford Connecticut [...]

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Stop-Loss Director, Kimberly Peirce and Tom H. C. Anderson discuss the Movie and Online Youth Marketing

Kimberly Peirce
Movie Director
As you may know I’ve been doing some comparative analysis between the four movies targeting the 18-24 year old demographic that opened last week (Stop-Loss, 21, Superhero Movie, and Run Fat Boy Run). Anderson Analytics’ research among GenX2Z [...]

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Anderson Analytics’ GenX2Z - Marketing to Generation Y Presentation.
I very much enjoyed speaking at the Miami AdFed last week. I hope you found the material useful.
As I’ve had a few additional requests for copies of the presentation, and because it’s 87 slides long and quite graphic heavy, I’m posting it here temporarily in PDF format rather [...]

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On Ocean Drive Miami, a Unique Customer Complaints Processing System…
Yesterday before heading back to CT, my wife and I headed down to Ocean Drive for an early dinner. But first wanted to stop by the Levi’s Store.

I had heard about their 1-to-1/Permission Based Marketing in both Peppers and Rogers writing as well as in Seth [...]

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Burger King too weird, McDonalds not honest, both could learn a thing or two from White Castle.
On Wednesday Night I drove by Burger King Headquarters. They’re located down here in Miami.
 
Then Thursday I spoke about Marketing to Gen Y (Millennials or whichever name is your current favorite) at AdFed Miami. Strangely I didn’t meet anyone [...]

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